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Free Salon Software – Too Good to be True?

When we hear that a product or service is free, our reaction is often to assume it’s too good to be true. Estetica looked into what ‘Free’ really means when it comes to the Fresha salon software, and our findings deliver some really positive and exciting news for salon owners and managers! 

Salon Software

Would you offer a hair service for free in your salon? You’ll probably say “of course not – I need to make money and cover my costs” and you’d be right. In businesses such as hair & beauty salons and barbershops (and magazines like Estetica for that matter!), that’s how it works. We provide a quality product or service, then the customer pays a fair and appropriate price. We’ve therefore been intrigued to learn more about the hugely successful subscription-free salon software and booking system offered by Fresha. The reason for our interest is down to Fresha’s obvious point of difference when compared to other salon booking services: ‘Fresha is free’ . 

Fresha has grown to be the world’s leading software; with over 80,000 salons, spas and barbershops using the system. And Fresha is getting stronger every day, with over 120 new features and upgrades released this year alone. But how can they be growing and make money if they are free? We’ve done the leg work for you and had a good look into this. Let’s get down to the facts:

IS FRESHA ACTUALLY FREE?

Yes, it is definitely free, as well as being quick, easy and reliable. The free Fresha software does absolutely everything needed to run a successful salon business. It includes a calendar for appointment scheduling, payment processing and reports and customer relationship management. Unlike with some other software providers, there are no restrictions on the number of services, staff members or locations that can be included. On top of that, the customer-facing app is excellent, as well as incredibly easy and fun to use. Just download it onto your smartphone and have a quick look for yourself. 

SO, IF FRESHA IS FREE, HOW CAN THEY BE MAKING ANY MONEY? 

Fresha is so much more than an all-in-one salon software. It’s also a valuable tool to promote your business and get new clients, and a seamless platform for receiving customer payments. This is where optional ‘paid’ features come in. Any of the paid features can be turned on and turned off at any time and are designed to support you in growing your business. These include automated client messaging and marketing via email or SMS; that drive increased revenue and superior customer experience.

Fresha also makes money by providing seamless client payment processing. Salon owners can simplify their operations by using Fresha software to manage their bookings, as well as to process card payments at some of the lowest rates on the market. This also means that the client experience is effortless, from booking all the way through to payment. Fresha’s confirm with card feature also means that no-shows are a thing of the past.

Salons using Fresha have the option to list on their customer-facing marketplace, where new customers are able to discover your salon via intuitive search. When a new client books and pays through the marketplace, Fresha receives a new client fee – this is ONLY for a brand new client and ONLY for their very first booking with you.

THIS ALL SOUNDS GREAT, BUT WHAT ARE PEOPLE ACTUALLY SAYING ABOUT FRESHA? 

Click on this video link to discover what London salon owner, Stuart Ross, has to say about Fresha Click on this video link to discover what London salon owner, Stuart Ross, has to say about Fresha:

CLICK HERE discover more about Fresha

The post <strong>Free Salon Software – Too Good to be True?</strong> appeared first on EsteticaMagazine.com.

Party Season Hair Hacks

It’s the time for parties, wreath making, festive gatherings and perhaps a side of ice skating. So, it’s also time to focus on your clients’ party season hair. How can they move around the festive circuit with a minimum of fuss?

Laid Back Luxe is the trend that means you get all the impact but with little effort. It’s ideal for party season hair. Here are some invaluable tips from Fudge Professional Ambassador, Jonathan Andrew to take those seasonal tresses from lack lustre to lustrous!

Blow Out

 “To get the ultimate blow-dry that will last at least three days, always prep the hair with a heat protector, no matter what. My favorite is the Fudge Professional Blow-Dry Aqua Primer as it includes hydrating hyaluronic acid combined with WEATHER-SHIELD™ technology to create a virtual umbrella for the hair, delivering all day humidity resistance and frizz control, improved softness, and visible shine. I can’t stress protection, protection, protection enough! Don’t hold your hairdryer too close to your hair. You wouldn’t do it with your skin, so you shouldn’t do it with your crowning glory.” 

Top Condition

 “Conditioning your hair properly is essential for the party season. I am a big advocate for leave in treatments when you’re going to be styling your hair more than usual. A great product is the Fudge Professional One Shot. My top tip is once or twice a week to treat yourself that little bit extra. When having a bath or shower wash your hair at the start. Then use a mask for your hair type with your hair wrapped in a warm towel. Wait until the towel cools down and remove the towel and rinse your hair. The extra heat allows the product to penetrate the hair further and leave your hair healthier and hydrated. Also, ensure you’re using a highly repairing shampoo and conditioner. Fudge Professional Damage Rewind Shampoo & Conditioner contain Opti-PLEX™ technology for 90% stronger hair instantly.” 

Life of the Party

 “To make sure your hair remains full of body over the party season, firstly ensure you’re using the right shampoo and conditioner for your hair type – nothing that will weigh it down but instead give it body and moisture. Then you’ll need to apply a volumising mousse like our Fudge Professional Xpander Foam, it’s ideal for limp, thin locks, the formula provides strong hold and gives the hair some real oomph. Then, blow-dry your hair in sections with a barrel brush, paying close attention to the roots and using a diffuser attachment if necessary. Once dry, you can then apply Velcro rollers. Pull the sections of the hair directly upwards as you roll to get maximum root lift. Spritz with our Fudge Professional Skyscraper Hairspray for a mouldable hold. Leave for at least 10 minutes (longer if you can) and then remove for luscious full-bodied volume. This method also works for the overnight curls we’ve been seeing a lot of this year, too.” 

Party Season Hair

Curls for Days

“Curly girls often find their hair extra frizzy at this time of year, so after washing, wrap your hair in a towel to remove moisture, ensuring the curl direction is downwards to help keep the shape as it dries naturally. Try to avoid using a brush as it can create frizz, just use your hands to control the curls. Spritz with a curl enhancer to help protect your curls from heat and encourage soft natural curls – I swear by the Fudge Professional Curl Revolution Mist . When you’re styling curly hair, you can diffuse dry the hair on a low heat and speed, twist dry the hair, flipping your head upside down and using the diffuser by pushing it from the ends of your hair towards the roots, or leave to dry naturally. Once the hair is dry add the Fudge Professional Aqua Shine Serum to smooth the curls with added frizz control to lock in the curls and add shape.” 

Styling Staple

“Our Fudge Professional Dry Shampoo is an absolute staple for this party season. A good dry shampoo will enable you to extend your hair washing time, remove overly greasy looks. It’s a great product for achieving shape and texture when styling too. Did you know that a dry shampoo is also a great alternative to hairspray? It gives a much softer lift and shape to your hair and is great for a more textured finish. Textured up dos and ponytails also work great with a dry shampoo. Don’t be afraid to use it for more than just cleaning your hair!”

Party Season Hair

Blonde Ambition

“It’s important that blonde hair gets extra attention during the party season, as it can be prone to dryness. It’s an investment and if you’re spending time and money visiting a professional colourist, it’s important that you also invest in the right care products when you leave the salon too. Professional shampoos and conditioners for blonde hair have been formulated with ingredients to help keep your blonde looking salon fresh for longer. Whether you’re looking for a purple, blonde shampoo that will erase yellow undertones or a golden toned shampoo that will enhance your warmth, there are a range of blonde hair products available to suit your needs. Our Fudge Professional Clean Blonde Damage Rewind range has a wide range of products from care to styling to ensure your blonde stays looking fabulous in-between salon visits and is a must for all blondes.” 

Straight Off the Catwalk

“If you’re booked out with parties and need a quick style to take you from desk to dancefloor (and you’ve not had a chance to wash your hair) try cocktailing your hair products – not drinks, for a standout look. Cocktail our Fudge Professional Blow-Dry Aqua Primer and Fudge Professional Aqua Shine Serum together to give yourself a ‘wet-look’ style straight off the catwalk – guaranteed to have everyone thinking you’ve had a session stylist on hand (but really it’s down to two of our hero products!).” 

CLICK HERE for more information about Fudge Professional products.

The post Party Season Hair Hacks appeared first on EsteticaMagazine.com.

Hair Hacks for Laid Back Luxe Styles this Party Season with Fudge Professional Global Hair Ambassador, Jonathan Andrew

If your little black book is bursting at the seams with parties, wreath making, festive gatherings and a side of ice skating, you need to ensure you can segue from your desk to that dinner reservation with minimal fuss.

Laid Back Luxe means you get the impact but with little effort – ideal for the party season!  Here’s our invaluable tips to take your tresses from lacklustre to lustrous, with our guide to the ultimate festive tresses, with damage-free, healthy hair inspired tips from our Fudge Ambassador, Jonathan Andrew…

 

  1. Blow Up

“To get the ultimate blow-dry that will last at least three days, always prep the hair with a heat protector, no matter what. My favorite is the Fudge Professional Blow-Dry Aqua Primer as it includes hydrating hyaluronic acid combined with weather-shield technology to create a virtual umbrella for the hair, delivering all day humidity resistance and frizz control, improved softness, and visible shine. I can’t stress ‘protection, protection, protection’ enough! Don’t hold your hairdryer too close to your hair – you wouldn’t do it with your skin, so you shouldn’t do it with your crowning glory.”

 

  1. Top Condition

“Conditioning your hair properly is essential for the party season. I am a big advocate for leave in treatments when you’re going to be styling your hair more than usual.  A great product is the Fudge Professional One Shot. My top tip is once or twice week to treat yourself that little bit extra, when having a bath or shower wash your hair at the start and add more conditioner or use a mask for your hair type then tie your hair up and wrap it in a warm towel. Wait until the towel cools down, remove the towel and rinse your hair. The extra heat allows the product to penetrate the hair further and leave your hair healthier and hydrated. Also, ensure you’re using a highly repairing shampoo and conditioner, such as Fudge Professional Damage Rewind Shampoo & Conditioner, which contains Opti-PLEX™ technology for 90% stronger hair instantly.”

 

  1. Life Of The Party

“To make sure your hair remains full of body over the party season, firstly ensure you’re using the right shampoo and conditioner for your hair type – nothing that will weigh it down but instead give it body and moisture.  Then you’ll need apply a volumising mousse like our Fudge Professional Xpander Foam, it’s ideal for limp, thin locks, the formula provides strong hold and gives the hair some real oomph.  Then, blow-dry your hair in sections with a barrel brush, paying close attention to the roots and using a diffuser attachment if necessary.   Once dry, you can then apply Velcro rollers.  Pull the sections of the hair directly upwards as you roll to get maximum root lift.  Spritz with our Fudge Professional Skyscraper Hairspray for a mouldable hold.  Leave for at least 10 minutes (longer if you can) and then remove for luscious full-bodied volume. This method also works for the overnight curls we’ve been seeing a lot of this year, too.”

 

  1. Curls For Days

“Curly girls often find their hair extra frizzy at this time of year, so after washing, wrap your hair in a towel to remove moisture, ensuring the curl direction is downwards to help keep the shape as it dries naturally.  Try to avoid using a brush as it can create frizz, just use your hands to control the curls.  Spritz with a curl enhancer to help protect your curls from heat and encourage soft natural curls – I swear by the Fudge Professional Curl Revolution Mist. When you’re styling curly hair, you can diffuse dry the hair on a low heat and speed, twist dry the hair, flipping your head upside down and using the diffuser by pushing it from the ends of your hair towards the roots, or leave to dry naturally. Once the hair is dry add the Fudge Professional Aqua Shine Serum to smooth the curls with added frizz control to lock in the curls and add shape.”

 

  1. Styling Staple

“Our Fudge Professional Dry Shampoo is an absolute staple for this party season. A good dry shampoo will enable you to extend your hair washing time, remove overly greasy looks. It’s a great product for achieving shape and texture when styling too. Did you know that a dry shampoo is also a great alternative to hairspray? It gives a much softer lift and shape to your hair and is great for a more textured finish.  Textured up dos and ponytails also work great with a dry shampoo. Don’t be afraid to use it for more than just cleaning your hair!”

 

  1. Blonde Ambition

“It’s important that blonde hair gets extra attention during the party season, as it can be prone to dryness. It’s an investment and if you’re spending time and money visiting a professional colourist, it’s important that you also invest in the right care products when you leave the salon too. Professional shampoos and conditioners for blonde hair have been formulated with ingredients to help keep your blonde looking salon fresh for longer. Whether you’re look for a purple, blonde shampoo that will erase yellow undertones or a golden toned shampoo that will enhance your warmth, there are range of blonde hair products available to suit your needs. Our Fudge Professional Clean Blonde Damage Rewind range has a wide range of products from care to styling to ensure your blonde stays looking fabulous in-between salon visits and is a must for all blondes.”

 

  1. Straight Off The Catwalk

“If you’re booked out with parties and need a quick style to take you from desk to dancefloor (and you’ve not had a chance to wash your hair) try cocktailing your hair products – not drinks, for a standout look. Cocktail our Fudge Professional Blow-Dry Aqua Primer and Fudge Professional Aqua Shine Serum together to give yourself a ‘wet-look’ style straight off the catwalk. Guaranteed to have everyone thinking you’ve had a session stylist on hand (but really it’s down to two of our hero products!).”

 

lookfantastic.com and amazon.co.uk

The post Hair Hacks for Laid Back Luxe Styles this Party Season with Fudge Professional Global Hair Ambassador, Jonathan Andrew appeared first on The Salon Magazine.

New ASK Education Ambassadors

Schwarzkopf Professional are happy to announce Philipp and Siobhan Haug as their new ASK Education Ambassadors. The hairdressing power partnership brings a wealth of experience and an engaging new schedule of courses for 2023.

New ASK Education Ambassadors
Philpp & Siobhan with Schwarzkopf Professional’s Kay Brady, National PPS Manager & Events UK & Ireland (right).

The New ASK Education Ambassadors join the brand fresh from opening their new salon, Haug London Haus. Nestled on Rathbone Street in the heart of Fitzrovia, the creative space features a beautiful bespoke Schwarzkopf Professional colour bar – plus the Haus bar for a glass of bubbles!

Philipp and Siobhan have multiple award wins and a wealth of teaching experience between them. They are famous globally for their beautiful cut and colour, and for their directional and relevant approach to education.

As they join Schwarzkopf Professional, the husband-and-wife team have developed new courses to share the best of what they do. These will also appear as guest mentors on the acclaimed Colour Masters technical qualification. The Haugs’ new courses include:Now, New, Next: Trend Cut and Colour. Combining the very latest trending looks with practical and realistic advice for maximising salon appointment times and profits, this is a comprehensive that includes trend insight, demos and a hands-on session.

New Courses

  • The Total Look: Signature Cut and Colour: Taught through theory, live demonstrations and a practical workshop, this comprehensive masterclass is packed full of practical and modern ways to rethink the essentials of cut and colour.
  • The Blonde Perfectionist: This two-day course covers core techniques for the three-leading salon blonding services. There are practical formulas, applications and adjustments for different hair types.

Kay Brady, National PPS Manager & Events UK & Ireland, says: “We are very happy to welcome Siobhan and Philipp to Schwarzkopf Professional. They are both brilliant hairdressers and we can’t wait for our salon community to benefit from their experience.”
Siobhan and Philipp added: “T
o open our very own London salon is amazing. Being able to that as new members of the Schwarzkopf Professional family really has been the icing on the cake. Education is a huge passion of ours. We cannot wait to work alongside the incredible team at Schwarzkopf Professional as well as share our experience and skills with the salon community and beyond. Bring on 2023!”

The post New ASK Education Ambassadors appeared first on EsteticaMagazine.com.

Fellowship Luncheon & Hair Awards

The Fellowship Luncheon & Hair Awards took place on Monday 5th December. They recognised the best of creativity and business acumen in British hairdressing.

Fellowship Luncheon & Hair Awards

Held at The Londoner in the heart of London’s Leicester Square, some 400 industry greats came together for the annual Fellowship Luncheon & Hair Awards. A three-course lunch preceded the special Hair Awards, celebratingthe creativity and successes of Fellowship members. These included the presentation of the Fellowship’s highest accolade, Fellowship Hairdresser of the Year. This went to TONI&GUY global creative director Cos Sakkas to a standing ovation. It was the second major award he has clinched, after winning British Hairdresser of the Year just one week earlier.

Hosts for the afternoon were President Robert Eaton and Chancellor Karoliina Saunders.  Robert Eaton said: “It was an honour to become your President and from the moment I came on board there’s been a seismic shift in the industry. But, whatever you decide to do with your career, the Fellowship will be there to support you.

A special thanks went to the Project leaders for 2021-2022. They inspired their teams during the most challenging times the industry has faced. They are ClubStar Art Team leader Karoliina Saunders, Project Colour leader Paul Dennison, Project X leader Sam Burnett and leaders of the F.A.M.E. Team Gary Hooker and Michael Young.

The new F.A.M.E. Team leader was announced to a standing ovation. She is three-times British Hairdresser of the Year and former Fellowship Hairdresser of the Year, Sally Brooks. She will be mentoring the new team who have an incredible year of amazing opportunities in front of them – Stephanie Gallagher from Wonderland; Stacey Wright from McKoy Hair Company; Edd Moss from Headmasters and James Parr from Nashwhite.

CLICK HERE FOR A FULL LIST OF THE 2022 WINNERS!

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