‘Less is more’ has never been more relevant. This past year, everyone has had to learn to live with less and learn how to do more. When we emerge from Lockdown 3.0, ‘value at the chair’ is what will keep stylists significant and sharing how guests can style hair faster and easier wins them over every time.
“We need to get creative right now by taking things that are complicated and making them seem easy,” explains Sam Villa, Co-Founder and Chief Creative Officer Sam Villa and Global Artistic Ambassador for Redken.
1. Focus on the Top
When blow drying in a hurry, don’t get too worried about the hair lower on the head…just get it dry and try to polish the very ends a bit. Spend most of the time getting the top surface smoothed out so that it masks the hair underneath. Try to use a blow dryer with ionic generation and powerful airflow to reduce static and frizz and promote a smooth shiny surface, like the Sam Villa Light Professional Ionic Blow Dryer.
2. Fringe First
Whether blow drying or air drying, take 5 minutes to blow dry the fringe first…it’s a focal point so it makes everything else appear undone on purpose or purposely polished. Using the small teeth of a long cutting comb creates the tension needed to redirect growth patterns and a Sam Villa Artist Series Finishing Brush is the perfect tool to smooth and promote shine.
3. Let Hair Air Dry
Easy peasy – apply an air-dry styling product such as Redken’s No Blow Dry Just Right Cream to damp hair, comb through and let hair air dry.
4. Use Hybrid Tools that Multitask
Most hot brushes are a combination of a flat iron and a hairbrush, but the Sam Villa Pro Results 3-in-1 Blow Dry Hot Brush has the addition of a blow dryer too. It smooths, adds volume, dries and straighten hair all in one step, so it’s perfect for achieving pro results at home in minutes.
5. Prep Beforehand
Don’t wait for day two to remove excess oils and dirt from hair. Before going to bed, take sections around the head and spray the root and mid-shafts with a dry shampoo. Brush Redken Deep Clean Dry Shampoo through for full absorption. Voila, gorgeous second-day hair!
Sam Villa is Co-Founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com. The Sam Villa brand brings free digital education to everyone including hot tips and techniques, as well as access to live-streamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort.