75 Years of Estetica at Dubai Expo

Thirteen limited editions by thirteen brands have been presented at the Pavillon de Monaco by Exclusive Brands Torino and Estetica will be present at the next Expo in Dubai with its own limited edition ArtBook to commemorate 75 Years of Estetica. 

Postponed by one year back in October 2020, Expo Dubai 2021 has all the qualities to make it the symbolic event of a global rebirth after post-Pandemic. In the current climate of renewed optimism for the Universal Exhibition of the United Arab Emirates, the Pavillon de Monaco presented the “Limited Edition Expo 2020 Dubai” on May 30th, a collection created at  the agreement signing in 2019. This includes products from the 13 companies in the Exclusive Brands Torino network which are participating in the initiative, as well as an exclusive ArtBook celebrating 75 years of Estetica.

Albert Croesi, General Commissioner Monaco Inter Expo, enthusiastically welcomed the preview of the limited edition products created by Exclusive Brands Torino for Expo Dubai and presented in Monaco by Giulio Trombetta and Editor of EsteticaNetwork,  Roberto Pissimiglia. He commented on the great event in Dubai and 75 years of Estetica, one of the founder members of the first Italian multi-sector network of high-end Made in Italy companies.

“The Dubai Expo will be the first global event in the post-Covid world an event of very large proportions that after such a long wait will make an even greater impact,” comments Roberto Pissimiglia. “The fact that it was rescheduled until 2021 means it coincides with the celebration of 75 years since the first publication of Estetica. Hence the idea of ​​creating a limited, exclusive and large-format edition of our ArtBook for the occasion. The first copies of Estetica Timeless HairBeauty Art will be available for preview  from  June 22nd as a  tribute to the creativity and art of hairstylists from all over the world.”  

With the most beautiful hair & beauty images published by Estetica, the ArtBook presents itself as a precious treasure chest of 100 timeless icons, divided into seven mega-trends that trace the three quarters of a century of the history of our magazine. Estetica Timeless Hair Beauty Art is one of the thirteen products of excellence in the Jewellery & Fashion, Food & Beverage, Textile, Beauty and Design sectors, namely the network of companies that make up Exclusive Brands Torino, which has its President in Paolo Pininfarina.

“Participation at Expo Dubai 2020 as a “Partenaire Officiel” inside the Pavillon de Monaco represents a great opportunity for exposure and promotion on an international stage for our organisation,” declared Paolo Pininfarina, President of Exclusive Brands Torino. “This will help to further improve the performance of the network.  

The exclusive products are exhibited in the Bookshop of the Pavillon de Monaco in Dubai and will be available for purchase in Italy and in the relevant markets of the Companies from June until the end of the international event.  

For further information: https://www.exclusivebrandstorino.com/it/

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