New research by Green Salon Collective suggests hairdressers can influence a more sustainable haircare routine in clients.
The results are from a 12-month pilot study exploring ways to reduce carbon and water footprints. An event in London saw more sustainable haircare routines shared with guests.
‘Mirror Talkers’ is the brainchild of Green Salon Collective and Denise Baden, Professor of Sustainable Business University of Southampton and looks at the effectiveness of displaying small messages on salon mirrors (hence, mirror talkers), to engage clients in conversations around sustainable haircare.
30 salons took part in the year long study. Each provided a selection of thought provoking ‘Eco Tips’ aimed at getting clients talking. These ranged from ‘Running hot water is the most expensive and energy intensive activity we do in our homes’ to ‘Do you always need to use conditioner?’
Each Eco Tip had a linked QR code. This leads to the training required to navigate those conversations. There is also a separate survey for both client and hairdresser to gauge their feedback on the process. The survey also invited clients and hairdressers to participate in one-to-one interviews to provide further feedback.
“Green Salon Collective are excited to have spearheaded such a ground breaking and positive piece of research.” So says Steph Vanhalder, Head of Research & Development at Green Salon Collective. “We have long known that hairdressers have the potential to influence and inform clients on their sustainable practices and we hope that these new findings will encourage more salons and salon owners to introduce ‘Mirror Talkers’ into their working environments.”
FULL RESULTS OF THE YEAR-LONG STUDY CAN BE FOUND HERE
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