Alternative Hair Show 2021: Illuminaire

Alternative Hair Show 2021: Illuminaire

This year exciting changes are happening! The 2021 Virtual Alternative Hair Show, ILLUMINAIRE, will, for the first time, take place over 2 days, on the weekend of the 9th and 10th October.

On Saturday 9th October

The Global audience will be able to see the finals of The International Visionary Awards, an event created by Alternative Hair President, Anthony Mascolo, to recognise and promote new and unknown talent. Over the years this section of the show has grown in popularity, surpassing all expectations. Making it a stand-alone event is something Anthony and Tony Rizzo have wanted to do for some time. On the same day, A NEW and exciting show will take place: The New Visionaries.

“Each year we have been astounded at the quality of the work created by finalists of The International Visionary Awards, as well as the supreme effort made by all the competitors,” says Anthony Mascolo. “It seemed only right to take their work to the next level, so I am truly excited we are able to extend the Awards to now encompass The New Visionaries.” 

Sunday 10th October

The Virtual Alternative Hair Show 2021, ILLUMINAIRE. Over the years the support of artistic teams from across the Globe has been fantastic. This year 18 International Artistic Teams will create fantastic individual presentations to both inspire and entertain, bringing together hairdressers from across the world. 

“The world is certainly an uncertain place and at Alternative Hair we are all too aware planning a global event and raising committed funds for research projects has never been more challenging,” comments Tony Rizzo, Alternative Hair Founder. “Sadly, it has also become clear people with blood cancers are less protected by vaccines than most of us, and scientists in many hospitals are racing to develop new treatments for patients. As a result, our funding goals have never been more important. Last year we were gladdened by the loyal support of the international hairdressing community who tuned into the 2020 Virtual Alternative Hair Show. We never imagined we would be planning a second virtual show, but in these strange times we are sure this is the best decision for us all.”  

The International Artistic Teams

Anne Veck, UK

Babicz, Poland

Beauty Underground, USA

Carlo Bay, Italy

Dmitry Vinokurov, Russia

Gogen, Italy

Ken Zhou, China

Klaus Peter Ochs, Germany

Laszlo Hajas, Hungary

Mario Krankl, Austria

Mikel Luzea, Spain

Petra Mechurova, Czech Republic

The Altieri, USA

Rudy Mostarda, Italy

Saco, UK

Sanrizz, UK

Stevo Pavlovic, Slovenia

TIGI Creative Team, UK


To find out more about this exciting weekend event please CLICK HERE