This is Astral. This is Antoinette Beenders’ latest hair drop, drawing inspiration from the enigmatic realm of out-of-body experiences.
With a bold mission to redefine the boundaries of hair design, Antoinette Beenders seamlessly intertwines cutting-edge artistry and technology. She ingeniously employs AI-generated imagery for every facet of the collection, except for the model’s face and hair, in a collaborative effort with the multidisciplinary artist Ed Maximus.
Astral represents a natural evolution of Beenders’ prior work, taking the ridge technique she initially developed for a couture fashion show to a new pinnacle. Beenders transcends traditional hair design, propelling her creations into an alternate dimension with a strong emphasis on three-dimensional hair. Her vision mirrors the aesthetics of rounded architecture, beautifully capturing its gentle contours and fluidity, resulting in Astral as a groundbreaking and otherworldly exploration of hair artistry.
Aveda Senior Vice President–Professional Global Artistry, Antoinette Beenders began working with Aveda in 1997 as a Global Guest Artist and Creative Director for The Urban Retreat-Harvey Nichols’ Aveda Concept Salon in London. Whether on a Vogue Italia editorial shoot, backstage at New York Fashion Week, partnering with Stella McCartney, developing new styling products or creating a continuing education curriculum to inspire stylists and students throughout Aveda’s global network, Antoinette holds true to her vision, perfectionism and talent of telling a story with every image.
Credits
Hair concept: @antoinettebeenders supported by @magichands7
Artist: @edmaximus
Makeup: @aiyokomizo
Production: @codeproductions @galpinjane
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