Beyond Hair Expectations, Beyond Great Lengths. This a new campaign in which Great Lengths aspires to enhance the self-confidence and beauty of all people. Great Lengths aims to do this by providing hairstyles of many kinds without damaging the natural hair.
The other aim of the new Beyond Hair Expectations, Beyond Great Lengths campaign is to bring out the identity of Great Lengths, a perfect mix between the traditional elements of the brand and the new innovative and future-oriented vision.
Hair extensions can increase hair volume, create chemical-free colour effects and add length. The different looks in the new campaign showcase these various hairstyles. Great Lengths aims for inclusivity in the world of extensions, proposing hairstyles for anyone of any gender to let people feel self-confident and bold.
This year, Great Lengths is celebrating its 30th anniversary. The leading hair extension company was founded in Rome in 1992 and now operates in 60 countries worldwide. The modern and revolutionary campaign Beyond Hair Expectations, Beyond campaign is part of these celebrations.
Hair & Photography: Grégory Kaoua
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