Historic Watergate Street, in the heart of Chester city centre, is welcoming a new luxurious hair salon, as Butchers Salon, the eco-conscious and ethical Aveda lifestyle group, unveils its new location.
The group founders are Chester native Susannah Richardson and business partner Katie Knox in 2014. They identified a gap in the local landscape for a hair salon that harmonises luxury, sustainability, and kindness. Comprising 12 salon stations, the new Butchers Salon is the group’s fourth UK location. It features a carefully curated salon experience designed to ensure guests can indulge in self-care without compromising their ethical values or at the expense of the planet.
“Returning to Chester and bringing Butchers Salon to my hometown is a dream come true,” commented CEO Susannah Richardson. “I’ve seen first-hand the power of ethical beauty and how it can transform lives. Our goal with this salon is to not only offer exceptional service, but to also inspire individuals to make conscious choices that benefit themselves and the world around them. Butchers Salon is more than just a business. It’s a reflection of our values and a testament to the incredible community that has shaped me.”
The new site will encompass the finest techniques in eco-friendly and ethical hair styling and care. There will be gender-neutral pricing as well as cruelty-free, plant-based products from renowned natural haircare brand Aveda.
Butchers Salon crafts its venues out of wood and raw recycled materials where possible and operates using eco-minded practices. These include taking steps to reduce waste and improve the salon’s carbon footprint by using recyclable, biodegradable towels. There will also be a QR code for reading material in place of magazines. The salon will also work with the Green Salon Collective and First Mile to recycle hair, foil and chemicals.
The new Chester salon joins the group’s three other ethical and eco-conscious sites located in East London, Camden and Leicester, and the team are now looking to expand further with nationwide franchise opportunities.
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