Just in case you needed another reason to invest in Olaplex’s latest innovation, The Chelating Treatement – Olaplex Ambassador and Owner of Samantha Cusick London, reveals how it can work perfectly in line any colour and not just blonde. As Copper hues take the nation by storm, Samantha explains how you can gain maximum results and elite glossiness with Olaplex.
Since Kendall Jenner debuted her copper hair when walking for Prada in Milan the trend of going ginger has gathered pace. Throw in our pumpkin spiced latte fuelled love for Autumn and we’ve found ourselves placing extra orders for stock of our copper colours in the salon to meet the demand!
The best advice I can give you here is to use Olaplex throughout the colouring process. I think it’s easy to assume Olaplex is just for blondes, but the benefits of incorporating Olaplex in every colour service are immense. Whether your client is going copper from being blonde or if they have been brunette for years and are changing it up with this trend.
If you haven’t tried the new Chelating Treatment from Olaplex then you need to read on…
I know that colour changes can be scary and unpredictable and that is why, I now start each of them with a Chelating Treatment. The Chelating Treatment is a pro-only, cortex deep purification treatment that removes cortex-level deposits and build up leaving you with the perfect canvas to work on.
As hair is organic and results can vary, this treatment helps to take away unexpected results caused by impurities in the hair. Its potent Vitamin C cleans the scalp and provides antioxidant protection from pollution and free radical damage. It allows better penetration and efficacy of all chemical services. The product promotes vibrant colour and consistent lightening results, restoring natural shine, softness, and manageability. It’s clinically proven to remove 98% of build up with one use.
The first time I ever used Olaplex (eight years ago) I put it in a red tint. My client was always experiencing dramatic fade and I had been told that adding Olaplex No.1 to my colour formula would reduce how quickly the colour faded; because when Olaplex relinks broken bonds in the hair, it creates more bonds for the colour to latch on to.
Olaplex also helps lower porosity in the hair. Porosity is an important factor, as when the hair is very porous, colour rinses out easily. I was honestly shocked when my client returned to the salon six weeks later for a root touch up and her colour was still vibrant. Since then I always recommend adding No.1 into all tints, toners and glosses; especially reds and coppers.
Once hours have been spent delivering the perfect shade of copper hair to your client the last thing we want them to do is not have the correct home care. It is vital we educate our clients on the importance of quality products to prolong the life of a vibrant colour like copper. Olaplex No.4 and No.5 is sulphate free so will protect the colour between salon visits.
The 70’s Blow Dry
I’m not sure that there is anything more glamorous and party season perfect than a voluminous, bouncy blow dry. The 70’s bouncy blow dry recently gained popularity on Tik Tok and clients are requesting this look daily in Samantha Cusick London.
I personally love this look and think it is at its best when the hair looks glossy and healthy, which means we need to use a nourishing shampoo and conditioner that will not weigh down the hair. Olaplex No.4 C Bond Maintenance® Clarifying Shampoo is formulated with a Broad Spectrum Clarifying System to remove product build up, excess oil, hard water minerals, chlorine, even heavy metals and pollutants–all without causing dryness and leaving hair with an airy volume and softness. I recommend following the No.4 C with Olaplex’s No.8 bond intense moisture mask. This highly concentrated reparative mask adds shine, smoothness and body while providing intense moisture to treat damaged hair. During consumer testing, 94% of people saw more body.
Follow on with Olaplex No.9 – the Nourishing Serum to freshly washed hair, it’s a weightless antioxidant serum that shields against your hairs enemies whilst nourishing and adding a satin shine. It is perfect for keeping volume in the hair as it also has style memory. In addition, to make sure you achieve the super luxe gloss that a 70’s blow out deserves, I work through a couple of drops of Olaplex No.7 bonding oil to deliver the ultimate hair swishing dance floor moment for party season.
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