ECRU New York reigns in Sweden

And the winner is… ECRU New York Curl Perfect Air-Dry Foam: styling product of the year at the Swedish Beauty Awards 2022.

ECRU New York is the proud winner of the Swedish Beauty Award for styling of the year 2022 for Curl Perfect Air-Dry Foam. The Gala event took place on April 6th, 2022, and on hand to accept the award was the brand’s global partner Saether Nordic A/S. The Swedish Beauty Awards is Sweden’s largest and most prestigious event for beauty and cosmetics. Every year in April, the entire beauty industry, which has a turnover of almost SEK 20 billion in Sweden alone, follows the Swedish nominations for last year’s products.

ECRU New York’s prestige haircare collection is created by professional hairstylists. Anchored in a rich heritage of beauty and fashion, their curated collections are designed to treat and perform, delivering endless beauty options. ECRU New York’s products were created in partnership with an exclusive and world-renown chemist, to develop fine skincare-grade formulas designed to reveal and maintain healthy, beautiful hair. All products contain ingredients that strengthen and improve the integrity of the hair, without ever compromising performance from everyday styling to couture looks. Available in the most exclusive salons and spas.


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