Farouk Systems, Inc. shined at Premiere Orlando 2022, the biggest trade-show event of the season. The worldwide beauty industry gathered at the Orange County Convention Center from June 4th-6th to see the vast portfolio of the company’s brands, including CHI, Biosilk, CHI Footwear and Beyond Glow Skincare.
“We were thrilled to be back in Florida at Premiere Orlando highlighting our haircare products, especially our LG CHI Color Master Factory,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “This digital color lab is the future of hair color services at salons,” he added.
Guests flocked to the Farouk Systems, Inc. stage to see everything – from the hottest hair color trends and the latest cutting techniques to the most in-demand tools and wet-line products.
“I always make sure to visit the booth because I know I’ll find the best tools for my salon,” said Marisa Orlando, a licensed salon owner in Orlando.
The Farouk Systems, Inc. artistic team was on hand to showcase inspiring hair artistry on stage. Artists Mego Ayvazian, Anna Cantu, McKenzie Lehmann, Wesley Palmer, Bradley Tuggle, and Rocky Vitelli were among the remarkable hairdressers offering non-stop education.
Show attendees stocked up on must-have items, including the CHI Vibes collection, a vegan wet line and tool set, the CHI Bond + Lightening System, the BioSilk Silk Therapy Irresistible collection, and Beyond Glow Skincare, among others.
Over 60,000 people from the beauty community came together for the three-day extravaganza. It was a packed show floor supercharged with high energy and talent.
“There is no better feeling than connecting with professionals about our passion for haircare,” said Dr. Shami.
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