During lockdown, the ability to communicate via social media has become a lifeline for our industry, providing hairdressers with an effective and engaging way to stay connected to their clients and community.
As the industry continues to navigate the new normal and prepares for ongoing uncertainty, the Fellowship for British Hairdressing recently hosted a free digital workshop to provide its members with simple steps to take for success both on and offline, using social media as a platform from which to grow.
The workshop was hosted by a panel of online experts: hairdressers Casey Coleman, Brooke Evans and Georgia Bell, and LWPR’s head of digital, Rachael Gibson. Together they brought wide-ranging expertise, from brand and media expectations on social to the realities of managing a salon while growing your business online. Attendees left the session armed with practical, takeaway ideas to help them create dynamic digital content and achieve their individual professional goals.
The session covered six key areas:
Creating a strong personal aesthetic and brand identity
Engagement, growing your audience and attracting business
How to plan and use content to boost bookings and retail
Tools and apps to make managing social media quicker and more effective
Using video to create engaging content
Which platforms to use
“Social media has never been more important for salons wanting to stay connected to their clients and reach and attract new audiences, but with the ever-changing, fast-paced nature of digital, it can be hard to stay on top of social – let alone stand out,” comments Fellowship President Ken Picton. “We are committed to empowering our members in all aspects of the industry, including digital, which is why this masterclass was so important for us. It’s been fantastic to continue providing education like this to our members in lockdown, with online sessions providing an accessible, quick way to top up in-person learning.”
To learn more about The Fellowship please CLICK HERE