FreeStyle from Upgrade Is Revolutionising Hair Straightening

FreeStyle from Upgrade Is Revolutionising Hair Straightening

The new Freestyle straightener, from Italian brand Upgrade, is transforming the concept of the professional straightener.

Contrary to conventional straighteners that open and close with an inevitable heat loss, FreeStyle is equipped with a central opening through which the hair flows. This innovation guarantees a constant optimal temperature during straightening with perfect, long-lasting results. 

As no pressure is required to close the straightener, the hands can now move freely on each strand, big or small and thus getting perfect smoothness or a natural wave is much easier and faster. A cutting-edge solution that simplifies styling and does not put a strain on your wrist. The anti-slip and anti-scald grip ensure maximum comfort during use.


•Tourmaline, ceramic-coated, titanium fixed plates

•Plate dimensions: 95 x 25 mm

•160°C to 220°C temperature adjustment button with digital display

•Increased MCH ceramic resistance for a more consistent temperature during use

•Double voltage (110-240 V)

•Switches off automatically after one hour of inactivity

New to the UK, Upgrade has been developed by hairdressers, for hairdressers. At the heart of Upgrade is Luri Roselli, an internationally renowned hairstylist who has been working with the company to develop products and training since 2010. 

With the Upgrade line, every professional may become true hairstylist earning more knowledge, health and time. Moreover, the professional will have access to new and exclusive techniques.

Upgrade also offers a wide range of professional hair tools including InfraRed stylers, curlers and wave tongs and ultra-lightweight hair dryers. 

CLICK HERE for further information orcall Wonderful Brands on (0)23 9400 3660 to become an Upgrade stockist.