Thousands experienced the first-ever virtual Alternative Hair Show across social media platforms on Sunday 11th October, resulting in a huge success for the organisers and its chosen charities , Fighting Leukaemia, Blood Cancer UK and World Child Cancer.
To date, the show has reached over 250,000 views and the numbers are still rising. After months in planning and a last-minute hitch when long-term producer, John Walford, had to go into self-isolation, the 38th Alternative Hair Show went live at 4pm UK time, watched by an ever-increasing Global audience and presented by Alternative Hair Founder, Tony Rizzo, Alternative Hair Global President, Anthony Mascolo and Alternative Hair PR, Linda Evans.
International artistic teams, most of whom had previously appeared at the live shows in London, created presentations in their own countries with their personal interpretation of the theme: IMAGINE. From fields and studios, to salons and historical buildings including the magnificent Duomo in Florence, the backdrops themselves were inspiring and the work showed an incredible attention to detail and the vision to create something amazing within the close confines of today’s world.
INTERNATIONAL VISIONARY AWARDS
The International Visionary Award finals have become an increasingly important part of the event and this year the finalists each created their look and filmed their model as part of their entry. Judged by an international panel of top hairdressers the winners were announced live over Zoom. It was great to see the response on the faces of this year’s winners:
Cut & Colour – Xavier Arcarons, Spain
Men’s – Carles Sanchez Congost, Spain.
Avant Garde – Eugene Low Wai Ket, Malaysia.
Leading on from the Awards was the exciting announcement of the NEW VISIONARIES a new show element to be launched in 2021. To illustrate the concept Rudi Rizzo, Tony’s youngest son, showed a short presentation for Mr Rizzo.
Of course, Alternative Hair is about creativity, inspiration and entertainment but at its heart is fund-raising for Fighting Leukaemia, Blood Cancer UK and World Child Cancer. The audience was reminded throughout the Show that even the smallest donation can change lives with films and appeals emphasising the ultimate goal of Alternative Hair – to find a cure to guarantee every person suffering from blood cancer survives.
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