INSIGHT Launches New INCOLOR Shades – The Capsule Collection

Insight is an Italian professional haircare range that’s taking the UK by storm. Its Capsule Collection range comprises of 12 new shades to choose from comprising of a light ash brown, 5 cold blondes, 2 devine warm blondes and 2 glorious reds. There are also two toners to compliment the range which are deep pink and caramel. These permanent hair colour shades are exactly on trend and perfect for the colourist this autumn.

These new colours are part of the exceptionally high performing permanent colour range, INCOLOR. The range offers long lasting intense pigments with low amonia that is hydrating and protective to the hair.

Each 100ml tube is packed with its Hydra-Color® technology to deliver complete moisture to the hair and help water to be retained inside the hair. It contains Argan Oil to ensure hair is super soft and protected during colouring and Grapeseed Butter, which has antioxidant properties, helps control the hair’s moisture levels.

INCOLOR is formulated from more than 90% naturally derived ingredients. It is Nickel tested to ensure safe colouring, and is fragranced without allergens to minimise the risk of irritation.

“These INCOLOR permanent capsules are beautiful. The intensity of the tones is incredible, promoting stunning results. The range of colours are very welcome and vegan and sustainable too.” says Carolyn Newman, Insight’s UK Ambassador.

As with all Insight formulations, INCOLOR contains its key active ingredient and major USP; ozonated water, which uses a purification process to remove any metallic extracts and bacteria, resulting in pure, true to tone colour results.

As you would expect from such an ethical brand, Insight products are presented in lightweight, recyclable and sustainable packaging. All its tubes and their labels are made of a biobased material derived from sugar cane.

Price: £5.99 plus VAT / 100ml


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