ghd is delighted to announce James Earnshaw as the brand’s new UK Trade Education Ambassador. This new role will see James deliver dynamic and inspiring digital education launches to ghd’s Premier Partner Salons, and host UK Education roadshows for the brand.
James will also be closely involved with new product development and support shoots and product activations both in the UK and globally. He will be the lead stylist for the Spring/Summer 2021 ghd trend reveal photoshoot and will also work closely with the brand on the collection’s digital launch to ghd salons in the UK and Ireland and the trade press. “We’re delighted to welcome James to the ghd family,” says Janine Jennings, Head of Education UK & ROI at ghd. “His work strikes the perfect balance of being inspirational to hairdressers and highly aspirational to their clients, which makes him the ideal choice for delivering education that maximises the creative capability of our tools while still delivering real-world results which clients will love. James has a wealth of relevant experience and we’re really excited to be working with him at this exciting stage in his career.”
James is currently based at Hazel & Haydn Hairdressing in Birmingham, where he works on a freelance basis. The remainder of his time is spent on shoots and shows, creating gorgeous hair that fuses striking colours with super-sexy, wearable styling. His work has earned him more than 30,000 Instagram followers, celeb and influencer clients and countless hairdressing accolades. Most recently, James was named Midlands Hairdresser of the Year at the British Hairdressing Awards, and he was also awarded One Shot Ponytail Shot of the Year – his high ponies are second to none.
A former member of the Fellowship for British Hairdressing’s F.A.M.E. Team, James has remained passionate about education and is a regular on stage at Salon International and on the Behind the Chair tour, sharing his styling skills and techniques.