Luxury haircare brand, ALTERNA has welcomed Jessica Jungfer as the new Education Manager for EMEA & UK.
Jessica Jungfer is looking forward to working with the ALTERNA team to create an innovative and exciting education programme. She is returning to her first love of hairdressing after many years working in education for several luxury brands. These include Guerlain, LMVH, Chanel and Estee Lauder.
Jessica is certified cosmetician, make-up artist as well as hairdresser who has always believed in continuous development. After completing her hairdressing and beauty training attended business school. This experience gave her a more commercial view of the beauty industry. She graduated with a degree in Business Administration in Marketing and Communications.
Jessica’s background covers photographic, catwalk and session work. She worked in the theatre with prosthetics and latterly travelled throughout Europe as a senior trainer. During the pandemic, Jessica stopped travelling and moved to providing online training. At one time she had over one thousand trainees attending one of her virtual training sessions.
A passion for training and achieving success, Jessica will focus on working with the ALTERNA Team and also their distributors to create inspirational and informative educational concepts to support the goals and objectives of the brand.
“I am looking forward to working with the team, getting to know the brand as well as the wonderful heritage of the products,” Jessica explains. “I want to provide hairdressers with a connection to the brand and to collaborate with our Ambassadors to provide education that is based on the strong brand values which underpin ALTERNA which will motivate and excite both existing users and new customers.”
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