Great Lengths have announced the appointment of Jodie Breeds, who joins the brand as a Technical Educator.
Jodie Breeds qualified as a hairdresser after just sixteen months of training aged sixteen. She then moved to a local Toni&Guy salon where she specialised in colour. After five years and fuelled with ambition, Jodie opened her own salon in Sunderland; there she built up a loyal client list and won several local business awards.
Keen to add hair extensions to her salon services, Jodie began working with Great Lengths. Soon after, she joined the Artistic Team. There, she was encouraged by Louise Jenkins, Education and Creative Manager for Great Lengths, to qualify as an educator. Teaching came naturally to Jodie, who continued to run her salon business alongside her education role for six years. Then, in 2018 after nine successful years, Jodie made the decision to step away from the salon and pursue freelance work, affording her more free time to spend with those close to her.
After 2-year hiatus, Jodie returned to the salon, working two days a week. It was then that she joined the Great Lengths team permanently as an educator. Still as passionate as ever about teaching, Jodie didn’t hesitate to accept: ‘I love the philosophy behind the brand’ she says. ‘The story, the process, the ethicality – it’s fascinating. We are like a little family – we all have our strengths and weaknesses and can all bounce ideas off each other.’
In her role as Technical Educator, Jodie will be responsible for the brand’s online education. She will also be working in-house for Great Lengths, assisting salons as part of the technical team, as well as implementing certification training, bespoke education for existing salons and refresher courses.
Much has changed since Jodie qualified – most significantly, the delivery of the education itself. Covid restrictions saw Great Lengths move to digital training and Jodie now spends her time working virtually with students on a one-to-one basis, a process which ensures every day is different. ’Some days we might have three or four sessions to run – you could have a stylist with no extensions experience, or one that has only worked with other brands previously and I really love that variety.’
‘We are thrilled to welcome Jodie to the Great Lengths family’ says Louise Jenkins. ‘Jodie’s knowledge and passion for extensions knows no bounds and her enthusiasm is infectious. We know that those lucky enough to learn with Jodie will be in very capable hands.’
Excited to bring Great Lengths expertise and know-how to more people, Jodie has the following advice for anyone looking to build their extension business: ‘Firstly, do your research on the brands you are interested in working with. Once you qualify, practice, practice, practice – it’s the only way you will get there.’
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