JOICO, the healthy hair company that strives to bring the joi of healthy hair through all its products, is now certified by People for the Ethical Treatment of Animals (PETA) as “Animal Test-Free” & “PETA Approved.”
This means that JOICO has been verified as not conducting, paying for, or allowing any tests on animals, whether for its products’ ingredients or formulations, or finished products, anywhere in the world.
In order to be listed by PETA or carry the “Animal Test–Free” logo or the “PETA Approved Global Animal Test Policy” logo, companies and brands must commit never to conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products.
This PETA verification for JOICO products also means any supplier it works with attests to the same standards. This means that the whole JOICO supply chain, to produce its products, is free of animal testing.
JOICO shoppers will start to see the “PETA Approved Global Animal Test Policy” logo or the throughout its website pages, and/or on product packaging, as well as social channels to help support its commitment to be free of animal testing. Wherever shoppers see these logos, they can rest easy – JOICO is committed to creating hair care and hair colouring products, using the latest in technology and ingredients, that do not harm animals.