American Crew introduces their newest campaign for 2023: Join the Crew. It celebrates the brand’s broad range of enthusiasts and industry professionals, inviting all hair aficionados around the world to bring out their best, unique selves with American Crew.
Suitable for all hair types, textures, and diversities in mind, American Crew presents a fresh approach to their best-selling hair products in the form of handy, palm-sized pucks. American Crew launched in 1994 with six core products and have since evolved into a multi-faceted portfolio—with styling pucks leading the charge. Join the Crew brings to life the evolution of the brand’s core DNA, inspiring users to find the best styling product for their hair type and desired look.
Whether it’s WFH-casual or night out on the town, each high-performing American Crew styling puck is suitable for specific hair textures, cuts, densities, and lengths to achieve different results. From light hold creams to heavy hold pomades, the campaign encourages all hair enthusiasts to find their go-to styling puck to suit their hair individuality and ultimately look and feel their best.
“American Crew pioneered the men’s grooming space almost 30 years ago, starting from just one puck to now ten!” comments David Raccuglia, Founder of American Crew. “We offer the largest variety of styling pucks to address all hair looks and needs, which is what Join the Crew is all about. It seems like ten is a lot, but Pros can face styling challenges if they don’t have the right products to use, and with the array of different hair textures that exists, it’s important to offer different styling variations and products. To be the best styling brand for all, we feel we have the best arsenal of products to service the professional category.”
Find your perfect puck and other grooming tips by following American Crew on Instagram, Facebook and YouTube, or CLICK HERE to visit the website.
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