Hosted by Kao Salon, this outstanding digital event saw large numbers of hairdressers from around the world unite in the name of creativity. An occasion to remember and cherish: The Kao Salon Virtual Experience!
Across the two days from 3 – 4 October, 2021, Kao Salon Division invited stylists from all over the world to be part of the Kao Salon Virtual Experience 2021. It was a mission to impart creativity and inspiration to industry professionals on every continent. Participating artists shared the best in technical and artistic education; in colour, cutting and styling. One of several highlights was the inaugural Global Creative Awards evening with the live announcement of the final winners.
“Hosting the Kao Salon Virtual Event for the second year allowed us to showcase even more of what Kao Salon Division has to offer salons and stylists,” said John Moroney, VP Creative & Communication. “This ranged from the artistry of our Kao Salon Family to our strong focus on sustainability. In addition, the first ever Global Creative Awards proved that stylists around the world are ready to create inspiring images again, proving that despite the times we live in, Creativity Never Stops”.
ARTIST SESSIONS
The inspiring Artist Sessions gave guests the opportunity to experience excellent mastery of their craftmanship:
Mario Krankl Goldwell Global Brand Ambassador, Mario Krankl, designed this spectacular collection of couture looks, each one a textural masterpiece that showcases the depth and dimension of his artistry.
We-R Amsterdam-based hairstylist Glenn van Dijke and colourist Fatos Sezgin presented an elegant display of quiet, understated beauty and minimalism as its best.
Geoganic The Belgian team showcased their incredible eye for detail with a collection of bold geometric cuts that flicker with muted gemstone colours.
X-Presion –Madrid’s X-Presion creative hair studio presented their jaw-dropping collection, which blends ultramodern shapes with graphic colour patterns.
Visionaries Artistic Team – The Visionaries Artistic Team from Warsaw, Poland, found inspiration in the four elements of nature—earth, wind, fire, and water—they sculpt hair into extraordinary works of art..
M&P – The renowned educational and training academy revealed this stunning collection of subtle nuances in color set against exquisitely shaped styles.
Oribe – The Oribe brand is synonymous with hair that is glamorous, sensual, and that brilliantly reimagines references from the past in completely original, fashion-centric new ways. The team turned out a breathtaking collection that also honours the brand’s aesthetic. Exploring the harmony of shape, proportion as well as texture, each gorgeous look is as creatively inspiring as it is wearable, with a soft, touchable quality.
AND IT DOESN’T END THERE!
The Kao Salon Virtual Experience also featured Academy Sessions showcasing Kao Academies from around the world and an exchange of artistry from the global Kao Salon Family called #creativityneverstops. Their technical demos in cut, colour and also styling inspired the audience. Also part of the experience were a number of Special Interest Panels discussing topics for the future growth of salon owners and stylists.
GLOBAL CREATIVE AWARDS EVENING
Stylists and Salon Owners from all over the world were excited to discover the new Angelo Seminara Collection (see above). Inspired by his unrelenting curiosity surrounding nature, the romance of the wilderness and the emotion it evokes, Goldwell’s Global Ambassador Angelo Seminara has, once again, leveraged his unmatched creativity to introduce the HAIR EVERY WEAR collection.
The announcement of the Global Creative Awards Winners was one of the most outstanding moments of the Global Creative Awards Evening and was also broadcast live from the virtual studio:
New Talent Colourist of the Year
GOLD: HARLEY LIU,EROS Hair Styling from Taiwan
SILVER: BRITT STURING, Twins Hair & Beauty from Netherlands
BRONZE: CHLOE NG, Mainstage Hairdressing from China
Editorial Colourist of the Year
GOLD: SVETLANA ZAYTSEVA, Laimalux Academy from Russia
SILVER: CARLOS ALVARES, Trademark Salon from United States
BRONZE: CASEY COLEMAN, CHAIR Studio from United Kingdom
Avant Garde Stylist of the Year
GOLD: SEAN CHIU, M PlusSalon from Hong Kong
SILVER: SHI-HAN ZHOU, EROS Hair Styling from Taiwan
BRONZE: MARCELA BLECHOVÁ, Salon TOP from Czech Republic
Salon Team of the Year
GOLD: HAIRSTUDIO INFINITY from Netherlands
SILVER: K-HANS from Taiwan
BRONZE: NEW WAVE HAIR from United Kingdom
Men’s Hairstylist of the Year
GOLD: RENAT MURZAHALEIEV, HDRM Salon from Ukraine
SILVER: LYDIA WOLFE & JACK MEAD, Jack & the Wolfe from United Kingdom
BRONZE: RUSTAM MIRASOV, Samedy from Russia
Representing Europe, the recognition for “Salon Sustainability Leadership” goes to:
SIMON and SOPHIE WEBSTER, Simon Webster Hair, United Kingdom.
Representing Asia, the recognition for “Salon Sustainability Leadership” goes to:
SCOTT LEE, FOUR Hair Concept, Taiwan
Representing North America, the recognition for “Salon Sustainability Leadership” goes to:
CHRISTIE BAZEMORE, Dandelion Salon, USA
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