Launching 27th June: Sassoon Now Collection

Join the Sassoon Academy Creative team as they launch their first collection for 2021 entitled Sassoon Now. This is a collection that celebrates the Sassoon brand today. It draws inspiration from the creative hands and minds of the International Creative Team and their muses.  

The collection features cuts and colours that reflect a free-spirited optimism and so has its roots in bohemian modernism. The launch is on the 27th June 2pm BST and is a 2½ hour event; it will feature technical demonstrations and model presentations from the Sassoon International Creative Team. It will take place on stage at the London Academy.

As well as an explanation of the techniques the event will also contain the inspiration behind the looks. The host is the Sassoon Academy Facebook Channel and will be entirely free. To join the event visit

Mark Hayes International Creative Director says:  “As a way of connecting with and celebrating the global hair and beauty industry, we wanted to make this launch as accessible as possible.”

Demonstrations by the Technical Team

The launch will continue the next day by three hands-on follow along demonstrations. In these you will have the opportunity to replicate looks from the collection under the direction of the Creative Team.

The 4-hour sessions are at 10am, 2pm and 6pm BST and cost just $100 USD and each contains a full cut and colour technique with diagrams and head sheets, that will allow the viewer to explore the lesson in great detail.

To avoid missing out, book your place at

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