LUMI10 Natural Gold & Natural Violet

A gorgeous new range of fast-acting NG and NV shades deliver luscious, natural gold and natural violet tones with the same predictable results you have come to love from Joico’s LumiShine collection – now with the speed of LUMI10.


You can slide last-minute clients into your schedule with ease. Cover grey on the fly, amp up your creativity and fill your books with LUMI10 today.


  • 100% grey coverage
  • Concentrated pigments that deliver immediate deposit
  • Long-lasting colour                  
  • Supercharged conditioning polymers nourish and protect colour-treated hair for up to 30 shampoos**
  • Leaves hair feeling moisturised, supple, and soft to the touch
  • PLUS experience all LumiShine benefits including up to 2X the shine

Joico’s only professional hair color line that offers 100% grey coverage and up to 2x the shine* in 10 minutes! Featuring Quick Coverage System: Concentrated dye molecules found in Lumi10 Permanent Crème Color are calibrated to deliver 100% coverage in just 10 minutes when activated by the LUMI10 Accelerator.


Put the pedal to the metal with the Lumi10 Accelerator, pumped up with an extra .6% of peroxide (compared to the traditional 20 Volume Developers). The result? When used with Lumi10 Permanent Crème Color it delivers super-fast and complete coverage in just 10 minutes. 

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