Matrix introduces Vavoom! Freezing Sprays

Everyone loves a comeback! Matrix is thrilled to introduce their new and improved take on the classic Vavoom Freezing Sprays.

These extra-firm hold finishing sprays freeze hair in place for up to 24 hours! Vavoom was first introduced by Matrix in 1988 and quickly became a cult-favorite amongst stylists for their highest hold formulas that freeze sleek and voluminous looks, keeping hair in place all day and all night.

Vavoom Freezing Spray is available in two innovative formats to address the leading concerns that stylists hear from women, lack of volume and tendency to frizz:

  • Freezing Spray Extra Hold provides an extra-firm hold formula with fast-drying technology and ultra-high hold, locking hair into place for up to 24 hours! This is a fast-drying, ultra high hold spray locks your look into place with firm hold. This fast-drying hairspray provides an extra-firm hold and prevents frizz. Adds volume and texture. Gives strands grip when creating updos, braids and ponytails so nothing slips out of place 24-hour humidity resistance 24-hour anti-frizz protection
  • Freezing Spray Extra Full provides a volumizing formula for the ultimate lift and hold. The fast-drying, clean feeling spray combines up to 24-hour hold with workability to lock in full volume with shape, support, and a satin-shine finish. A finishing hairspray that can also works as a dry shampoo and texturizing spray. Combines continual hold with workability to lock in full volume. Fast-drying, clean-feeling spray shapes and adds support, lift and satin shine. This volumizing, texturizing professional salon product is a styling essential. Spritz it onto oily roots to refresh unwashed hair as a dry shampoo, while adding sexy volume, or spray it throughout strands to give hairstyles workability, buildable hold and shine. 24-hour humidity resistance and 24-hour anti-frizz protection.

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