Many salons, beauty businesses and barbers have turned to Instagram and other social media platforms to showcase their work and promote their business. Yet while social media plays an important role, having a professional website is just as important. Many salons and barbers still don’t have a website, and many that do are yet to use it to maximise their growth potential. My Salon Website has the solution.
My Salon Website is a new company, yet it builds on over 20 years of marketing expertise in the hair, beauty, barbering and spa industry. Launched in May, My Salon Website creates stunning, affordable websites exclusively for hair and beauty businesses. The option to integrate FREE salon software with intuitive marketing and E-Commerce features means that hair and beauty businesses can now accelerate their growth potential online.
“Your website is your owned space. It’s where you create your online brand identity, position your services and team, and showcase your expertise and creativity. But it’s so much more than just a virtual storefront.” says director Paul Evans.
“Potential clients are searching online for hair and beauty services in their area, without a specific business in mind, so being visible on Google and having a Google My Business profile is vital. You can only have a Google My Business profile and show up in searches if you have a website. Ultimately, Google is where more people are discovering salon businesses and booking appointments – in most cases out of conventional business hours – so if you’re not in the game, you’re losing out to salons that do”.
Protect your incomes, generate sales, and achieve marketing success
In addition to establishing a strong online presence and enhancing business credibility, the integration of FREE salon software means your website can take online appointments, and process deposits and payments, which also offers protection against losses from no-shows and late cancellations. It also provides a vital marketing hub to communicate with clients, run promotions and marketing campaigns, and even generate additional retail sales.
“Social media is an important part of your communications mix, but all salons must work within the same frameworks, and they have to be active across so many platforms such as Instagram, TikTok, Facebook and Twitter. As a result it demands a lot of time and resource, and it’s harder to differentiate your brand. Your website works 24/7 and has a breadth of resources, such as your story, team, services and prices. You can also position your expertise on a blog, so it brings different values to hair and beauty businesses.”
With many business also finding that their followers may not be existing or potential clients, but a mix of friends, colleagues, industry peers and competitors, and as social platforms actively suppress content reach to get you to promote your content by advertising, your website is more vital than ever.
“When people are actively looking online for hair and beauty services, Google and your website will be the first place they look, so having a professional website should be a major part of how you promote your business and engage with clients, while integrating with your socials.”
With a range of packages and payment options to suit every hair and beauty business, discover more athttps://www.mysalonwebsite.co.uk
Already got a website? My Salon Website also offers a service to improve or update your existing site, with the option to integrate FREE salon software.
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