Authentic Beauty Concept has a reputation for authentic, inspirational and beautifully wearable hair using creative, versatile products. The team’s Muted Seventies Collection is a reflection of this creative philosophy.

The Muted Seventies collection deftly combines the undone vibes synonymous with Authentic Beauty Concept with a more editorial edge. It comprises a series of images, oozing with texture, detail and strong silhouettes. With inspiration from the era known for eclectic fashion, music, and cultural revolution, Muted Seventies reflects the diversity of one of fashion’s most referenced decades.
Creatively led by brand ambassador Joseph Ferraro, a team of experienced stylists from across our community worked together as a team for the overall concept, while each producing their own striking individual look. From staple soft seventies waves to a soft mullet and full-bodied curls, this collection is a modern spin on a seriously stylish era.










Photos: Chris Bulezuik Make-up: Maddie Austin Clothes Styling: Lewis Cameron
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