Brand new to the UK from the sunny shores of Venice, Italy is the organic, eco-friendly, cruelty-free brand MY.ORGANICS – founded by Alessandro and Alberto Lievore, who boast a decade of experience in organic hair care and products which are made from certified ingredients grown using organic and bio-dynamic farming techniques.
MY.ORGANICS was started because founders Alessandro and Alberto lost their father to Leukaemia at the young age of 52 and so it changed and shaped the way they looked at the cosmetic industry. After much research they decided they wanted to create an organic and natural product line that worked but was also chic.
So Why Go Organic?
You are Doing Your Bit for the Environment Simply put the ingredients that make up organic hair products are farmed sustainably and do not include any synthetic fertilisers, pesticides, or any other harmful chemicals. Also, when organic shampoos, conditioners, and other products are washed down your sink or bath none of the harmful chemicals found in non-organic products enter our waterways. MY.ORGANICS goes a step further by using sustainable packaging on all shampoo and conditioner bottles.
There is an Organic Hair Product for all Hair Types
Nature has an ingredient to benefit all hair types. The lack of sulphates make the shampoos and conditioners perfect for curly hair. Yogurt helps dry hair stay hydrated, rose and lemon have thickening benefits for those with thin hair and the list goes on!
Organic Shampoo and Conditioners are SLS-free.
Using a non-organic shampoo and suffer with dry hair? The sodium in your shampoo will dry your hair out pretty quickly. SLS or Sodium Laureth Sulphate can cause skin irritations and is an ingredient in most, if not all non-organic shampoos and conditioners. Try switching to an organic shampoo and you will notice a difference in just a couple of washes. The MY.ORGANICS products are also free-from of DEA, Parabens or chemical preservatives, substances of petrochemical origins and formaldehyde.
More and more consumers, brands and companies are choosing to be more ethical and sustainable and so having green credentials is important in marketing to let the world know you are choosing to protect the environment. The I’m green™ Logo displayed on the MY.ORGANIC shampoo and conditioner bottles shows they are committed to helping create a ‘greener’ tomorrow. All of the shampoo and conditioner bottles are made from I’m green™ Polyethylene or ‘PE’. Polyethylene is a plastic produced from sugarcane, a renewable raw material, while the traditional Polyethylene uses fossil sourced raw materials such as oil or natural gas. I’m green™ Polyethylene captures and fixes CO2 from the atmosphere during its production, helping to reduce greenhouse gas emissions. The I’m green™ Polyethylene can be recycled using normal recycling process.
Biodynamics is a holistic, ecological, and ethical approach to farming, gardening, food, and nutrition. It is a method of farming that maintains the soils fertility so there is no need to use any chemicals or pesticides when farming crop. It also maintains the natural habitats and diversity of plants and animals, so the growth of plants and crop doesn’t affect this. MY.ORGANICS believes in a sustainable production chain from the farmer to consumer. In this way we take care of our bodies by taking care of our planet.
Learn more about MY.ORGANICS: CLICK HERE