Fudge Professional has created the series to explore the relationship between a hairdresser and their client and the second appointment in its social media miniseries is called ‘
In Near the Chair’ – with a few COVID-friendly twists – hosted by Global Brand Ambassador, Jonathan Andrew.
“Our first episode with Jamie Laing was a great success and when we launched it at the beginning of lockdown, it went down really well and gave the hair community a bit of light relief,” explains Jonathan. “This episode is continuing the theme about the hairdresser and client relationship and once you sit down in that chair, all caution is out the window, and you end up spilling all your secrets, hopes, fears and dreams to the stylist through the mirror in front of you. This time, I’m cutting the hair of TOWIE legend, Pete Wicks and once again, creating excellent TV watching.”
The Fudge Professional series of ‘In the Chair’ is all about putting famous faces in the hot seat and asking the questions the public wants to know the answers to – this time Pete Wicks is the man in the chair: “Pete is renowned for his long hair. He’d not had it cut for 10 months and it wasn’t really his crowning glory anymore. It was definitely time to tackle it with the scissors,” continues Jonathan.
The 20 minute filmed interview was shot in COVID-secure way that meant not only did the guys don full PPE, but Pete was encouraged to style his own hair using Fudge Professional products.
As part of the new ‘Fudge the Rules’ brand ethos, where whatever the world does, Fudge does it differently – Pete certainly steps up to the plate with his chequered past and workaholic mindset. “Pete was so easy to chat to and it was great he was up for a real hair change. I took off 6 inches and it took him back to his early days on TOWIE, even he admitted the health and feel o his hair, was so much better. He dubbed it Preppy Pete! Due to social distancing and filming – plus Pete’s admittance he has no clue how to style his hair – I decided to get Pete to do his own styling, so he knew how to do it at home. We worked with his fav Fudge Professional Salt Spray and I also introduced him to the new Fudge Professional Matte Hed Mouldable to work with his natural curls and texture,” concludes Jonathan.
WATCH THE VIDEO BELOW!