November Collective is a state-of-the-art hair and beauty destination in busy Livingston, a short distance from Edinburgh. Founders Christopher Laird and Emma-Louise Cantwell are very happy to present their debut collection.
“We decided to work with clients as well as models for this, our debut November Collective collection,” explains Christopher. “This was to share a diverse vision of modern beauty that epitomises our brand; gorgeous, wearable hair, and natural makeup, that allows the individual to look and also feel their very best. We’re passionate about promoting diversity and inclusion; we hope that this collection and our salon will pave the way to more of a diverse hair industry. Our goal is to ensure that every individual feels beautiful also by enhancing what they already have.”
Hair: Christopher Laird for November Collective, Make-up: Emma Cantwell, Photographer and Videographer: Vivienne Edge, Styled by Christopher Laird and Emma-Louise Cantwell
About November Collective
The brainchild of founders Christopher Laird and Emma-Louise Cantwell, November Collective is a salon they created from salon from scratch; it’s to their own specifications and spans an impressive 150 square metres over two floors. Named after the pair’s month of birth, they provide an inclusive salon experience; it offers services from ‘a hand-picked collective of creatives.’
Christopher and Emma recognised a potential in their relationship to start a business after working together for 6 years. “We are on the same wavelength and also have a natural way of working together, balancing out the other’s strengths and weaknesses.”
November Collective offers a bespoke service to a diverse clientele – both Christopher and Emma want the salon to provide ‘a sensory experience’ that adjusts to each client’s individual needs. “Everyone at this level can do Balayage, or make-up, but it’s about giving the client a reason to come to you,” says Christopher. “I hate the idea that a customer might feel that they don’t belong in your salon; so we’ve worked hard to create somewhere that’s inclusive and honest. Our clients want to look like the best version of themselves – it’s also about taking the ‘best bits’ and amplifying them.”
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