Laugh, sing, dance. See it, say it, feel it – the power of joyful expression. Pop & Play espouses the benefits of letting go of your inhibitions and coming together as a community. It conveys the desire to live a shared life full of colour and sense of optimism.
Pop & Play – Salon
“It’s the same aesthetic running through the entire trend but this is infinitely more wearable. It’s longer, more grown out, less stationary. Overall it feels much more accessible to a client. Taking away the weight is really powerful; it allows the hair to really move and breathe. Always start this process at the front, creating visual guidelines, instantly redefining your client’s look in the early stages.” Nick Irwin on the Cut
“This is when you can really use colour to make a statement. In terms of the red, I wanted to go for a cherry tone and keep some depth to it to give it a high fashion edge then I’ve dragged the root. This serves both to give the hair more attitude but also increased wearability versus the catwalk interpretation, which makes it commercially viable.” Arjan Bevers on the Colour
Pop & Play – Catwalk
“It’s the texture that elevates and modernises the entire aesthetic. This is why in my work, I focus so much on the nuance, the finer details. This is a classic reinvented, super precise, clean cutting technique to create the shape, then deconstructed by this really awkward, slept texture which really channels the individual’s spirit.” Nick Irwin on the Cut
“This look is all about that root, that centimetre or so of regrowth I’ve maintained just transposes this look to an entirely different place. It grounds the look, giving it an entirely fresher attitude. This ensures it fits perfectly with the haircut and vibe of today’s trends.” Lesley Jennison on the Colour
INTERNATIONAL CREATIVE DIRECTOR SIMON ELLIS ESSENTIAL LOOKS DIRECTION MARIE-LISA BREWER, CELINE MONTERO-LOPEZ, CAMILLE DELPECH, AMIRAN MAHTANI ESSENTIAL LOOKS CREATIVE CONSULTANT PADDY MCDOUGALL THE SKP CREATIVE AMBASSADORS TYLER JOHNSTON – LESLEY JENNISON – ARJAN BEVERS– NICK IRWIN HAIR & COLOUR ASSISTANTS JAMES BICKMORE, ALASTAIR JUBBS, VIOLA LANDSKY, KRISTIN WOEST COLLECTION MAKE-UP HELGE BRANSCHEIDT ASSISTED BY LISA BREITFELD COLLECTION STYLING LUCY MANNING ASSISTED BY MARIYA SAJID BHAD PHOTOGRAPHY SIMON EMMETT ASSISTED BY CLAUDIA GSCHWEND, GIOVANNI MAFRICI BACKSTAGE PHOTOGRAPHY ARNE VOSSFELDT
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