In an exclusive interview with the team at VoyagerCann we explore the opportunity to enhance your brand presence through retailing and why CBD products should be a part of your salon’s range.
Please introduce us to VoyagerCann and what benefits it can bring to a salon.
VoyagerCann is a specialist manufacturer of CBD and hemp skincare products with an extensive range including haircare, spa and wellness. Our formulators create premium products that are both sustainable and made with naturally derived ingredients. We provide a turnkey service for salons creating their own branded products by providing CBD extraction, bespoke formulations as well as bottling and labelling. We also provide full training on CBD so that our customers can support their own clients in the benefits from using CBD products.
The CBD skincare market is growing fast, how does your range stand out from competitors?
VoyagerCann has recently been named the Best CBD Skin Care Manufacturer 2022 at the Scottish Enterprise Awards. We pride ourselves on making premium products that are vegan, cruelty free and made with 98% recyclable packaging. VoyagerCann is unusual in CBD companies around the world in that we do our own extraction of CBD in our Polish facility as well as providing comprehensive testing of all products to validate their legality and quality.
With VoyagerCann’s option for bespoke packaging, the client can take their salon experience home! In your expert opinion, why is personalised branding important for retailing?
We believe that product quality is paramount. We don’t compromise on ingredients and, in a competitive market, we expect all of our formulations to be outstanding. Shelf edge appeal also matters and it is this that gives a person the confidence to buy in the first place. Many customers come to salons for expert advice – this relationship is built on trust. If you have confidence in your salon’s advice then your clients will have confidence in your retail brand.
Branching out to CBD retailing can seem daunting, what support does VoyagerCann offer to welcome a salon owner into this new range?
In an industry derived from cannabis, VoyagerCann believes that integrity and transparency are key. We guarantee full compliance with laws and we provide paperwork to support that. Most importantly, each customer is assigned an account manager to help them through the
process of formulating and creating their new products. We work closely with all of our customers, supporting their retail plans and helping them establish their new range.
Is there anything else you’d like to add?
VoyagerCann aims to become the trusted partner in CBD skincare and haircare. That means information, unparalleled quality and exceptional customer service. We do all our own CBD extraction, testing and manufacturing. We control every step of the process and we do that because quality is important and we don’t accept compromise. If you have a vision for your new CBD skincare or haircare range give us a call. We’ll work with you to bring your vision to life.
+44 1738 317693
voyagercann.com
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