Oribe believes in big hair, but with and a small carbon footprint. One step towards this is to Replenish, Not Replace. Oribe has introduced new refill pouches for its most popular litre-size shampoos, conditioners and luxurious hand wash.
Oribe joins its design heritage with its continued commitment to sustainable packaging. The new litre refill pouches use 71% less single-use plastic than the large-format litre bottles. This encourages reuse of the beautiful litre bottles and reduced carbon emissions in transport due to the compact format of the pouches. They also benefit from localised manufacturing, and reduce material into the waste stream. Replenish, Not Replace with Oribe!
“At Oribe, we know everything matters and are always looking for new ways to make our packaging more environmentally friendly; from using Forest Stewardship Council-approved cardboard for our outer cartons, to our new, recyclable glass perfume bottles,” says Jennifer Smith, VP of Packaging for Oribe Hair Care. “We designed the litre refill pouches as another step in our ongoing journey to create products that uniquely blend luxurious craftsmanship with the highest standards of sustainability.”
The new Oribe litre refill pouches are available now. CLICK HERE to discover which Oribe families now come in refill pouches. As with all Oribe products, they are formulated with safe, high quality, innovative ingredients.
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