Jose Bryce Smith, CEO and Founder of O&M, shares the details of the brand and the benefits it can offer to your salon.
“I’ve always believed there should be a healthier choice when it comes to haircare,” said Jose. UK born Jose relocated to Sydney, Australia where she opened a hair salon and subsequently founded O&M in 2007 after seeing firsthand how harsh salon chemicals were harming hairdressers and their clients.
“We were the first professional haircare brand to champion safe hair colouring technology before “clean” was a thing and I’m proud that O&M has pioneered the new normal in high performing salon hair colour. Our clean code extends to our haircare and styling products. We exclude phthalates, sulphates, parabens, ammonia, propylene glycol, M.I.T and triclosan. Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.”
Developed for hairdressers by hairdressers, O&M’s full professional colour and retail portfolio is now available throughout the UK, including the ammonia, PPD and resorcinol free CLEAN.liquid high gloss colour range.
Colourists will LOVE the highly anticipated NEW CØR.color range, an innovative vegan formula clean from ammonia, PPD and resorcinol. Following years of research and in-salon testing, CØR.color represents a huge leap forward for the hair industry, with the introduction of a progressive new colour technology–Molecular Blend Technology (MBT).
This revolutionary colouring system pre-links base and reflects colour pigments, allowing them to develop more effectively and evenly, giving superior coverage while minimising the risk of scalp irritation. CØR.color is the answer to an industry-wide problem of increasing chemical sensitivity while pleasing consumers on the lookout for ever-more effective natural beauty solutions, and allowing colourists to achieve stunning results with no compromise.
CØR.color – THE SCIENCE BIT…
+ Hair colour pigments come in two forms: base and reflect
+ Molecular Blend Technology pre-links these pigments in the laboratory, taking into consideration the specific molecular weight of each pigment
+ Once all base and reflect pigments are paired, no unlinked pigments remain which could cause scalp irritation
+ This linking process also guarantees that all pigments are fully developed and oxidised during the colour process
+ The result is greater grey coverage (up to a level 9) without the need for ammonia
MEET THE RANGE:
SHAMPOOS AND CONDITIONERS
The O&M Method is three simple steps to ensure the perfect kind of clean.
STEP ONE DETOX – STEP TWO CLEANSE – STEP THREE MOISTURISE
MASQUES & COLOUR TREATMENTS
VOLUME & SMOOTH – Instant hair health in a shot!
THE 3-STEP STYLE METHOD
STEP ONE HYDRATE – STEP TWO FOUNDATION – STEP THREE FINISH
To find out more about O&M contact UK stockists Salon Business Solutions on 0330 3206000 or visit their website at https://sbs-hair.com/
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