Oribe reveals the antidote for fragile strands with the launch of its Hair Alchemy Collection, designed for those with inherently weak hair.
The collection includes the Oribe Hair Alchemy Resilience Shampoo and Conditioner, as well as the Hair Alchemy Fortifying Treatment Serum – a new regimen formulated to prevent hair breakage and strengthen strands from the inside out. Used together, the Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum produce nearly instant fortification: After five uses, the collection was clinically proven to make hair 2.9x more elastic and also 133% stronger.*
Styling, processing, even brushing and friction from pillows can stretch and stress hair, weakening it over time. This loss of strength and elasticity can eventually lead to breakage. Therefore, preventative care — and a little magic — is necessary to keep hair strong and resilient. “Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible,” says Michele Burgess, Executive Director of Product Development for Oribe Hair Care.
The Hair Alchemy Collection borrows from nature’s apothecary, blending ancient superfoods and phyto-technology to renew strands. The nourishing formulas contain our curative blend of chia seed (named for the Mayan word for strength), plant-based protein and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex.
Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer.
*Based on a clinical test of Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs. non-conditioning shampoo.
Resilience Shampoo
Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. It has a curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein. These penetrate the hair cortex to build strength from within. They also form a scaffold around each hair fibre to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks; strengthening hair from the root and fortifying brittle ends.
Resilience Conditioner
Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. It contains a curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein. This creates a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and improve elasticity. The result: smooth, strong, ultra-resilient hair.
Fortifying Treatment Serum
This treatment elixir combines a curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein. It also contains phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fibre. This improves tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Discover hair’s ultimate strength.
The Hair Alchemy Collection is now available on Space NK, Net-a-Porter and at Oribe salons and retailers. All Hair Alchemy products are recyclable. The products’ paper-based outer cartons are also recyclable, made from materials certified by the Forest Stewardship Council.
For more information visit Oribe.com
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