The iconic hairdressing competition, Wella Professionals TrendVision Award 2023, has launched. This contest showcases the greatest hairdressing creativity in the UK & Ireland: this year new categories and exciting updates make it more desirable than ever before to enter. Max Amen, General Manager UK & Ireland, Wella Company says: “Wella’s TrendVision Award is an industry icon. It is a unique platform which offers all competitors the opportunity to show their skills, grow professionally, partner with legendary artists and unleash their creativity”.
TrendVision Award celebrates innovative colouring techniques, first class cutting skills and inspirational, fashionable hairdressing. This dynamic platform showcases the exceptional Wella colour portfolio.
Entering TrendVision Award has never been easier, and it’s not just open to those working in a salon. Anyone living or working in the UK or Ireland, including independent stylists, can enter, and you don’t need to be a Wella Professionals account. The exception being XPOSURE Creative Colour, which is exclusive to hairdressing students. Competitors complete an online entry form with a before and after image, then upload both images or a transformational reel to Instagram, making sure the relevant hashtags and tags are included. Images must have been taken in the last 12 months, not previously entered into any industry competitions, and there are no gender-specific limitations for models.
This year’s competition features four new and updated categories, including the new Colour Visionary and Craft Visionary categories, as well as the updated Editorial Look and the student category, XPOSURE Creative Colour.
Entries open on the 17th of April. All successful photographic entries will go straight through to the UK & Ireland Final, which takes place on 25th September 2023 at Magazine London. All categories will compete live at the final, making it a truly memorable event.
The 2023 categories are:
End Look Goal: A focus on stunning colour that uses exquisite colour techniques and showcases innovative colouring skills, using a collection of lavender tones ranging from delicate lilac to vibrant purple.
End Look Goal: A focus on cut, colour and styling using colour techniques and placement to achieve striking colour to enhance the precision of the haircut. This is all about the before and after transformation, whilst maintaining condition.
End Look Goal: A colour editorial image that delivers an edgy yet balanced editorial hair design, using colour, texture, and shape to bring a visual story to life.
XPOSURE Creative Colour
End Look Goal: Showcase creative colouring that’s perfectly placed to create a strong cut and colour combination. Quality and condition is key, as is suitability to the model or headblock.
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