The Wella Professionals is delighted to announce the names of the finalists of TrendVision Award 2020. Despite the current situation, this hugely prestigious competition is still going ahead, with certain caveats, of course!.
TrendVision is one of our industry’s most iconic events,TrendVision boosts team morale and motivates competitors, as well as offering tremendous PR opportunities for salons and freelancers alike.
There were five completely new categories, all of which were entered on Instagram. The lucky finalists have already made it through the initial first photographic stage of the competition, before competing at the Digital UK Regional & Ireland Heats (also online). This involved submitting their original before and after looks from their photographic entry, and recording a short video explaining the technique, inspiration, application and inspiration behind their looks.
The categories are:
Beautiful and salon relevant hair with a focus on colour.
Colour Specialist – new for 2020
Beautiful and natural looking balayage with a soft transition from dark to light and harmonious shades selection.
Editorial Look – new for 2020
An editorial image that reflects the Sebastian Professional brand identity.
Craft Artist – new for 2020
Beautiful cut and style transformation that will express the model’s true self.
Men’s Hair – new for 2020
Charismatic model showing a trendy male haircut reflecting the Seb Man identity.
Style Master – new for 2020
Exceptional styling execution to produce a modern, wearable look reflective of the ‘ghd girl’: confident, bold and fearless; yet poised, empowered and polished.
To see a list of the UK and Ireland finalists please CLICK HERE
The next stage is the UK & Ireland TrendVision Award 2020 Grand Final, which will take place digitally. Competitors will be sent a full brief on the comprehensive requirements for the final. It will involve creating a whole new look, with extensive work required to support each submission.
All the winning looks can be VIEWED HERE