The Italian company Vitality’s will be distributing its Purblond professional hair care system to help keep colour services looking salon-fresh and gorgeous.
The irresistible appeal of Italian fashion and quality is embodied in the Vitality’s brand, which offers a complete range of high quality products, designed to bring out style and improve the well-being of salon customers with specific solutions for colour, shape and hairstyling.
Most recently, Vitality’s has announced the launch of their Purblond line of products, formulated specifically to help blonde hair maintain its singular allure with the care it needs. Blonde hair is fine and delicate in structure, even more so if it has been cosmetically coloured, as it tends to become dry, porous, devitalised and dull. Worse yet, repeat washing may even make the colour veer towards undesired tints like brassiness. Purblond is the solution for blonde, decoloured, highlighted or naturally grey hair that neutralises yellowish-orange tints, restoring intensity and verve to dull hair colour.
The line encompasses both professional products to optimise the colour service in the salon and at-home products to correctly maintain the look at home. And to meet the ever-increasing demands of clients for sustainable and healthy products, all Purblond products are enriched with phytokeratin derived from hemp and rice proteins, totally derived from plant sources, to replace traditional keratin, while delivering the same levels of performance. Phytokeratin helps improve the elasticity and resilience of the hair shaft, nourishing the delicate structure of blonde hair.
The line includes GLOWING SHAMPOO for use in salons, featuring violet pigments and phytokeratin to neutralise undesired yellowish-oranges tints and restore bright blonde sheen. GLOWING MASK, for professional use in salons, contains babassu oil to reconstructs dry, damaged hair, restoring shine, and Murumuru butter, which is an exceptional anti-oxidant, for soft, silky smooth hair. GLOWING SERUM, to be applied after shampooing to towel-dried hair, is a lightweight formula renders hair instantly soft and shiny, and can also help detangle locks and protect them when blow-drying. When applied to dry hair, as a final touch, it tames frizz to boost shine.
Moreover, to boost retail opportunities, customers will be please to continue indulging their blondness with a GLOWING KIT, containing Shampoo, Mask, and Serum for colour maintenance at home.
Always the perfect partner, Vitality’s Purblond is a win-win for both salons and their customers.
Watch the video below!