Punk, teddy girl and the French new look from the 1950s: hese are the inspirations behind the Aveda SS20 hair collection by global ambassador, Antoinette Beenders.

Taking inspiration from our contemporary “Youthquake”, the collection speaks about young people who pool their resources to defend political or environmental causes. Their priority is the conservation of our planet from climate change and global warming. There is a strong desire for this new generation to stop the environmental destruction that we have all contributed to.


Creative Direction, Cut & Style: Antoinette Beenders

Assistant: Michela Pezza

Colour: Bruno Elorrioroz

Make-up: Marco Antonio

Products: Aveda