Iconic hairdresser Zoë Irwin is announced as Editorial Ambassador for NIOXIN, the iconic Global Selling Salon Brand for thicker, fuller-looking hair, and will represent the brand showcasing its award-winning portfolio of hair and scalp solutions.
Zoë Irwin brings with her decades of experience working in various disciplines of hairdressing, including editorial, session, salon, product development, and trends forecasting roles. In this newly created position, she will be the spokesperson for NIOXIN in the UK, working with the consumer and trade media to educate on the causes of thinning hair and the solutions available within the NIOXIN portfolio.
“I am talking with beauty editors every day who are seeking solutions for their readers with thinning hair and alopecia. NIOXIN is an incredible brand and the products are genuinely amazing solutions,” says Zoë. “Hair loss is becoming such a wide-spread issue, particulars since the stress COVID-19 has put on many people, and I think we need to be opening up more conversations and lifting the taboo on thinning hair. It’s a common problem, but thankfully there are solutions in the NIOXIN range,”
Zoë’s role will involve her specifically working with the consumer media providing insights into the whole issue of thinning hair. “With over 30 years of experience, Zoë’s trusted reputation and in-depth knowledge of all aspects of hair, make her the perfect spokesperson for NIOXIN,” comments Holly Morton, Nioxin Senior Brand Manager UK & Ireland. “We’re extremely excited about her sharing her wealth of experience and educating the UK media on healthy hair solutions.”
NIOXIN’S range of care and styling products are designed specifically for thinning and fine hair. The brand is backed by more than 30 years of dedicated independent research and in the USA alone NIOXIN is the most awarded brand for thinning hair. It has the support of the Institute of Trichologists – the foremost professional association for the study and science of hair in the world.
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