Category: Blog

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Exclusive Pride Edition of Lumi Coat Supreme Cream

Keune Haircosmetics is launching an exciting, limited-edition, exclusive Pride edition of its innovative Lumi Coat Supreme Cream.

The exclusive Pride edition of Lumi Coat Supreme Cream gets its inspiration from the Pride rainbow colours. The deeply nourishing premium cream leaves hair feeling soft and glossy. It will be available in a colourful box and matching bottle for a limited time only.

Keune UK will donate £1.00 from every sale to Switchboard, the UK’s national LGBTQIA+ helpline.

Established in 1974, Switchboard provides a one-stop listening service for LGBTQIA+ people. This can be on the phone, by email and through Instant Messaging. To date, has received more than four million calls. The charity offers guidance and support on subjects ranging from sexuality, gender, identity, isolation, mental health, sex to relationships.

“At Keune, we strongly believe in building a community that celebrates diversity and embraces the fundamental human rights of every individual,” explains Darren Potter, General Manager of Keune UK. “We are all very proud to introduce the limited-edition Pride packaging on our Lumi Coat Supreme Cream and to help support the fantastic work that Switchboard does.”

In addition, Keune global will donate a part of the profits from the sale of this limited edition product to Hivos organisation’s Free to be Me campaign, directly supporting the LGBTQIA+ community in the fight for freedom and equality. 

To support the launch, Keune’s Global Colour Ambassador, Daniel Yap, has celebrated the rainbow and all it stands for. ABove are some of his spectacular hair art creations.

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Reset Retreat – Revive & Refresh with Jo Irving

The Reset Retreat with Jo Irving is a safe and nurturing space for guests to rest, laugh, plan and prepare to go back to work feeling like the CEO of their life!

As an experienced life and business coach, as well as a salon owner, with 22+ years’ experience, Jo Irving is OBSESSED with growing personal brands and empowering creatives to reach their potential in every area of their lives. Jo is also an accomplished business owner and has created several successful businesses within the hair industry, specialising in coaching her clients to grow in an authentic way, that aligns with their values and what makes their soul happy. Jo offers one-to-one life coaching, business strategy sessions and mentor programmes to help hair stylists step up their game both personally and professionally, and for those looking for something a little different, the Reset Retreat in Ibiza is open for booking.

Next Trip – July 2023!

Join Jo Irving and fellow retreat guests at Can Shanti, the Reset Retreat’s luxurious home nestled among the stunning Ibizan countryside, for days of yoga, mindfulness and business sessions by the pool. Also, for the adventurous there are options of kayaking and hiking in the hills of one of the most picturesque locations in Ibiza.

“I have always loved going on yoga retreats, and after several bouts of burn out and crippling anxiety, I came to realise how taking time out to daydream and stretch in the sun had a direct and positive impact on my business,” says Jo. “Every single time I went away, my confidence grew and, in turn, my business levelled up. That was not a coincidence.”

Many past guests have left their week feeling so empowered and full of self-love that they have made some big, brave and beautiful changes in order to get aligned with their new found purpose:

“Past guests have opened salons, entered and won awards, hired people, increased prices, changed bad habits, made new ones and even started new careers. When you are aligned with your values and needs, all the good stuff comes your way! ALL OF IT,” adds Jo.

Past Guests

“Jo Irving is incredible,” says Harriet Stokes. “Attending the wellbeing retreat allowed us the chance to step back, make some changes, learn and have time to chill. The biggest realisation whilst on the retreat was that you can’t run a ‘successful’ business without looking after yourself first. Experiencing this retreat with total strangers who were so open to growing was so beautiful and I’m so grateful to have spent the week with them all! Jo has created something so special and I’m already looking forward to the next retreat.

“I was unaware of what to expect being the first of its kind but the communication leading up to the event was fantastic,” says Jordanna Cobella. “It includes full itinerary, some pre retreat homework and a short intro to the rest of the attendees in the group. The next 5 days were the most incredible experience for personal growth, professional growth and marrying the two together to allow me to work in harmony on both. We learnt a lot about vulnerability in circle time, mini workshops on branding, managing time and expectations, planning ahead and a huge shift for me spiritually in exploring the realm of energy and healing. I think Jo is onto something hugely beneficial for the hairdressing industry. I am a firm believer that both energy healing and hairdressing go hand-in-hand, and guidance or coaching in the right direction can be the making of a hairdresser.”

The Reset Retreat in Ibiza is running this year from 14th – 20th July 2023. Click here for more information and to book.

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HOB Salons Celebrate their 40th Anniversary

HOB salons first launched in 1983 and in doing so one of the most respected and admired brands in the world of hairdressing was born. So in the year HOB Salons celebrate their 40th anniversary! To mark the occasion, directors Akin Konizi, Clive Collins and Paul Simbler recently held a special event, awards and party to bring together their teams and industry friends.

HOB Salons

The HOB Salons event took place at the fashionable NOBU Hotel in central London, the event kicked off with an emotional speech from the directors. “We’ve come a long way in 40 years. The world is a very different place today compared to back then, but there’s one thing that’s still the same – and that’s our vision,” explained Paul Simbler. “This has always been to create successful people through excellence and integrity, whilst being able to offer everyone the opportunity to reach their potential.”

HOB Salons
(l – r): Clive, Paul & Akin

Clive added: “We first launched Hair on Broadway in 1983. David Bowie was number one with Let’s Dance, Margaret Thatcher was the first female Prime Minister and a can of Coke was 14p.”

Incredible Brand Loyalty

The partners recognised a host of employees who had been with the company for more than 20 years. They were very happy at the number that had remained loyal, dedicated team members for so long. “The amount of people who have been on our journey with us is incredible. And most of them are still in our lives,” said Akin. “We’re not finished, but we have a whole generation of Akin, Clive and Pauls ahead of us.”

General Manager Natasha Grossman spoke for everyone when she said: “HOB was born in 1983, and I arrived into the world in 1985. For most my life I saw my dad, Clive, go out to work seven days a week, dedicating everything to HOB and Akin and Paul were no different. Growing up, I sometimes found it hard to understand why my Dad worked day and night, living, breathing and eating HOB, but eventually, after joining the company nearly 20 years ago, I realised two things: you don’t get anywhere in life without sacrifice and determination, and you don’t build a legacy within the hairdressing industry by luck or by taking the easy path.”

The award-winning Creative Team, led by Akin, presented stunning looks and discussed the importance of giving their clients beautiful hair that creates the ‘wow’ factor. Jake Unger, Nestor Sanchez and Dale Herne presented soft feminine curls and precision bobs that were commercial, timeless but still trend led. “Never leave your client looking invisible; always make it wow,” stated Akin.

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4 Questions to Ask at Every Consultation

What are the keys to the perfect hair salon consultation? Sometimes clients don’t get the hair they want… they get what they ask for.

Client consultation is key in the hair salon business as it allows hairstylists to understand their clients’ specific needs and preferences, ensuring a personalized and satisfactory experience. “Have you ever had a new client come in and say they’ve lived in your area forever and have yet to find someone that can cut their hair?” asks Wendy Bélanger, Sam Villa Ambassador, International Redken Artist and Influence.The Salon and Identity.The Experience Salon and Beauty Bar Owner @wendyabelanger. “It’s usually followed by, ‘I like volume, so I want this part here cut short’ or ‘I don’t like layers, but I want texture, but don’t use a razor, I hate the razor.’

These clients don’t realize that they are telling their stylist how to do what they are professionally trained to do.  “If we listen to them and not assert our professional opinion, we’ll be added to the list of people who ‘can’t do their hair,’” explains Bélanger who says a proper consultation is essential with EVERY visit to avoid this issue.

For the model above, the guest explained that she continually asks stylists for texture on the ends and volume through the top.  And that’s exactly what she received; however, it isn’t what she ultimately wanted or needed.

After a lengthy consultation, Bélanger realized that the texture she wanted was really about movement and ease in styling as the client is active and doesn’t have the time to spend hours in front of the mirror. Ultimately, unwanted length was removed from the bottom to create the “softness” she wanted, versus the texture she asked for.  Sam Villa Signature Series 7” Dry Cutting Shears were used to cut sections from side to side creating movement throughout the interior and even more texture was created by coloring her base darker to create dimension.

To figure out what a guest REALLY wants, ask questions… a lot of them, including these:

  1. Would you like to maintain your current look or change it? This not only clarifies the service, but it can also prevent a guest from leaving.  Many people leave their stylist because they “just want a change,” not thinking that it can actually happen with their current stylist.
  1. What characteristics do you like about your hair? It might seem obvious, but if length is their first answer, don’t recommend a short haircut. If they like their current texture, don’t suggest a change.  If they are pressed for time when styling, don’t propose a complicated look. 
  1. What do you dislike about your hair? Doing hair is essentially problem solving. Help a guest fix a problem and they are happy and loyal.  Sometimes it’s a cut to enhance or minimize volume, a styling tutorial to help them master a finish, and other times it’s as easy as suggesting a different product that addresses their hair’s needs.
  1. What is your regime – how often do you shampoo and how do you style your hair? Make sure their willingness and skill level will enhance any suggested looks, a beautiful cut will look horrible if they can’t style it correctly.  Take the time to teach guests how to style their hair with the proper tools. If there’s no time to wrap individual sections around a curling iron, suggest a Sam Villa Pro Results Double-Waver for faster easier styling…or a 3-in-1 Blow Dry Hot Brush that can dry and smooth hair at the same time.

Asking the proper questions will help clarify an end result quicker than trying to translate what you think a guest is saying,” says Bélanger. “It will also help keep you off the list of people who ‘can’t do hair.’” She adds.

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Street Smarts: bringing reality to street style photo shoots

… when hair artists shun classic fashion editorial trend collections to assuage their penchant for something more spontaneous

Street smarts. Getting real. Looks that are less blatantly editorial and more personal. Sometimes even the most creative and artistic hairdresser just needs to break loose and opt for more spontaneous looks. We decided to take a closer look at some artists who are true to themselves. They seek extraordinary beauty in the quotidian, real people, not professional models. People with street smarts and their own original style in real settings.

Street smarts at the House of Pop

Douglas McCoy and his team at House of Pop in Spokane, Washington live and breathe spontaneity in their 2023 Street Style photo shoot. Curls and textures are natural and the settings are – obviously – the streets!

Creative Director Annie MacArthur expounded on the concept of the Street Style 2023 collection. “Streetwear today is easily worn by men, women, non-binary people and humans in general. The real challenge is trend forecasting and then making it your, and your clients, own look,” she observes. “I’m seeing a huge resurgence in 90’s style, but with a nod to the 50’s in classic hair looks, wet sets and that bit of grunge added in.

Where did they get these models? Annie explained their choice. “It’s important to us as a salon to use real, everyday people. We must remember that this is who they’re working on behind the chair. This way our stylists can bring these looks to their clients.” Moreover, in the salon it becomes a team-building exercise. “Not only am I proud of my team for pulling off an amazing photo shoot, but the way they collaborate, stay on brand/concept, but bring it back to their everyday,” she comments.

In addition to the hair, overall street smart looks were completed with garments by Chosen Vintage. It’s important to feel comfortable in your own skin and your own threads.

Stylist Megan Dawson seconds Annie’s reflections, saying, “Hair is a reflection of identity, culture, and self-expression. Street style celebrates individuality and pushes the boundaries of conventional beauty norms. It was inspiring to create art with my model and with my fellow hairdressers. The entire shoot ignited a sense of connection.

I was inspired by a Ramones overgrown curly hairstyle mixed with a glam rock vibe,” shared Nick Pelletti. “What excited me about this theme was seeing a spectrum of ideas from each individual stylist about how they defined street style.” The shoot then became theme-specific by layering and mixing thrift store pieces to create these characters who meshed together as their own little gang of misfits.

Street Style 2023 Credits:
  • Hair: Nick Pelletti, Megan Dawson, Megan Dawson, Jerrold Sobida, Douglas McCoy,Brandie Otter
  • Models: Adam Bosch, Alan Godinez, Joaquin Kinyon, Kimani Dyer, Yuriy Boris
  • Photo: Douglas McCoy & Annie MacArthur
  • Creative Direction: Annie MacArthur
  • Styling: Chosen Vintage
  • Makeup: Taylor Wyatt

Street smarts with texture and pride

These pics instead instead show how Pravana’s Tim Bo Mack cropped hair and left natural texture, but opted for a springy lilac hue. The result is this beautiful understated yet original look. In fact, this metro yet outdoorsy vibe spurns any nod to haute couture. Eufora’s Thomas Senna’s model flaunts short, colorful, rainbow pride dreadlocks. This idea could be expanded to a variety of color combinations with an equally striking effect.

Street smarts with a personal touch

Even if captured in a more formal photo shoot, Sebastian Professional’s Omar Antonio successfully came up with some original looks that fully reflect his unique brand of styling.

It is not surprising that Antonio had a specific objective in mind. “I started by deciding to use a line of products marketed specifically for men, but to switch thing up. It was important to create some thing masculine for all types of people, and not just men. My intent was to show masculine hairstyles on everyone: men, women, transgender, etc. I wanted something quite androgynous and style-fluid,” he recalled. So the key inspiration was versatility: in clothing, in the usage of the products, on different faces of masculinity. He summed up his vision by saying, “I wanted to take the word “man” out of headline.

Below we can see how it’s easy to switch up some looks, from big, voluminous curls to a dynamic wet look, especially in vogue this summer.

Antonio’s choice of models was in and of itself close-up and personal, in addition to being inherent to his concept for this collection. “Whenever I am asked “what inspires me”, I have to answer that my own children inspire me the most!” he oozes. “The younger generation, how they dress themselves, their own unique street style, the way they style their hair, the way that they DON’T style their hair… perfectly imperfect. It inspires me.”

So when i decided to do this photo shoot I decided to use my children as models,” he continued. “Then I chose a few of our hair stylists’ kids, and even some of our clients from the salon instead of professionals. These are real kids with amazing stories and lifestyles. It was a pleasure to share this experience with the whole crew.” And the proof is in these picture-perfect images.

  • Hair: OmarAntonio @omarantoniosebastian
  • Photo: Viki Varga @viktovar

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