Category: Blog

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Mullet Madness: it’s back, but its modern!

The mullet has definitely left its mark on the collective imagination, and now there is an updated version.

The mullet has definitely left its mark on the collective imagination, having been sported over the decades by such iconic figures as Tom Jones, David Bowie, and Rod Stewart. And we often see this look making a comeback, for men and women alike. Stylists are often inspired to tweak the proportions or experiment with color placement for stunning updates.

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Jeffery, aka Drizzy, an artist based out of Saint Louis, MO, has recently checked-in with some tips on how to get the perfect mullet for today’s man, using STMNT Grooming Goods.

The new Mullets are more subtle compared to the old ones,” observes Drizzy. “The older mullets were much longer compared to the modern-day mullets and had very few style variations. The phrase ‘business in the front but party in the back’ was a reference to the haircut being shorter in the front and longer in the back!

I’ve been seeing so many different styles with the Modern Day Mullet, because it can be created to your personal liking! Free range to add as much texture, shape, and length as you like.


Here are 5 tips from Drizzy on how to achieve the modern mullet with STMNT Grooming Goods:

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  • The best mullet has lots of texture. So it’s important to add a lot of texture when creating the look. I use STMNT’s Grooming Spray to add some grittiness to the hair. 
  • Next, I go in with STMNT’s Dry Clay to help give it that natural feel. Then, I use a diffuser to help it lightly dry and mess it up a little with my fingers. 
  • Once the hair is dry, I go back to using the STMNT’s Wax Powder to volumize the hair. It also helps bring out the gritty texture. 
  • Lastly, I add finishing touches with STMNT’s Hairspray to hold everything together. 

Mullets look better on second or third-day hair. So skip the daily hair washing and use a dry shampoo or STMNT’s Spray Powder between washes to soak up excess oil. 

Using products like the STMNT Spray Powder and hairspray has helped me achieve the modern-day mullet. I can bring out the texture and hold the shape in place!” recommends Drizzy. “I also love using the Grooming Spray and Matte Paste as a pre-styler right before diffusing the hair to achieve those final looks!

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Shiny Hair – 3 Hack for Extra Gloss!

All clients want gloriously shiny hair. When hair looks shiny, it signals to the world that the hair is healthy and hydrated, and it just looks amazing too. And we all know that looking amazing is a sure-fire way for clients to feel amazing, too.

Sabrina Dijkman, Ambassador at ALTERNA shares with us three shiny hair hacks for all hair types that will ensure your clients leave the salon with the glossiest locks, looking amazing and inclined to visit the salon time and time again for you to help them achieve their shiny hair goals…

Make fine hair shiny and voluminous

Shiny Hair

It can be difficult to boost both shine and volume without weighing the hair down but it is possible. After you have washed your client’s hair at the backwash, apply Caviar Replenishing Moisture Priming Leave-In Conditioner, which detangles while adding heat protection to help prime finer hair types for the moisture and volume. Towel-dry, then apply Caviar Anti-Aging Multiplying Volume Styling Mist, which was designed to instantly boost shine and fullness while delivering flexible hold — truly a jack of all trades. Blow-dry, then style as usual to provide your clients with fuller, glossier looking locks that they will receive so many compliments over!

Score stunning shiny waves

Shiny Hair

Seemingly everywhere we turn, we see people with lustrous loose waves — they simply never go out of style and clients will always be looking to achieve this look in the salon. To create the style on natural waves, whilst also giving client’s an extra boost of moisture, apply a couple pumps of Alterna’s Caviar Replenishing Moisture Leave-In Conditioning Milk to damp hair. For clients who don’t have natural waves, you can use a curling iron or flatiron to help achieve the look. Start by spraying Caviar Replenishing Moisture Priming Leave-In Conditioner all over clean, towel-dried hair (it acts as a heat protectant, too) and then style the hair with your chosen styling iron for luscious looking waves.

Create easy, shiny summer looks

During the season that’s synonymous with air-drying and frizziness, it can be hard for client’s to nail a sleek look at home and therefore they may want to visit the salon for hair styling and to have a style created for them that will survive the heat – such as braids or a topknot. These are great styles for the summer season, whereby clients may be going to a music festival or the beach, that can help show off hair shine, as well as expressing the client’s personal style. Here are my top tips for achieving the looks…
Sleek braids: the great thing about braids is there are so many varieties (from classic, French, fishtail, Dutch, waterfall, lace and twist) allowing clients to experiment with a different style of braid every day during the summer season should they wish, or even incorporate them into their updos. When helping braids achieve a silky smooth finish, I always prep the hair with Alterna’s Caviar Anti-Aging Replenishing Moisture CC Cream before braiding, which boosts shine, moisture, and manageability.
Top knot: Similarly to braids, there are nearly limitless variations on the easy, breezy top knot. When creating this look, I always prep the hair with a small amount of Caviar Anti-Aging Replenishing Moisture CC Cream before styling the hair into one topknot or two space buns depending on how playful the client is feeling. I gather the hair into the desired location (high or low) before twisting the hair into a bun and securing with hair pins to lock in the shape.

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Hair & Vision presents THE CUT

Following on from the successful Hair & Vision event in Scotland earlier this year, London is the setting for the next Hair & Vision event on 13 September.

Hair & Vision

After the successful Hair & Vision event in Glasgow in July, the next appointment is at the state-of-the-art Wella World Studio, at One The Strand in London. Hair & Vision is the Fellowship for British Hairdressing’s showcase event to kick off the autumn.

The all-star line-up of artists will demonstrate their interpretation of the theme The Cut on live models. This will featureprecision cutting and all the latest trends and techniques to take back to the salon. 

The sponsor is Wella Professionals and the hosts for they evening are President Robert Eaton and Vice President Ashleigh Hodges. They will welcome some of the most dynamic and exciting hair cutters in the industry.

Artists appearing on the night include Akin Konizi from HOB Academy, Robert Masciave, TONI&GUY andSassoon. The evening will also invite the audience to take part in a round-table discussion with the artists. This will be about the craft of hairdressing, their inspirations and other industry topics.

The evening is free for Fellowship members, with tickets available for £19.95 for non-members.  To book your ticket, please email

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Face shape analysis: its importance in the salon

The study of face shapes is an excellent tool for selecting the haircut and styling best-suited to the salon client’s features and personality. Estetica’s Erika Marchese analyzed this topic with an image consultant, who for years has been collaborating with salons and the world of fashion and luxury. Here we identify the 7 main female face shapes and some practical suggestions for each one.

Marcell Figueiredo, Image Consultant

Marcell Figueiredo is an Image Consulting instructor at the Accademia del lusso di Milano. He works in image consulting and has been a Transmedia producer for over 10 years. Over the years he has specialized in areas more oriented to the professional careers, like Business Consulting, Personal Branding, Business Etiquette, Job Crafting, and SWOT Analysis for both private enterprise and companies. He follows many personalities, collaborates as a fashion editor and workshop editor for some magazines, brands, and stores in the world of luxury. We asked him about studying the shapes of women’s faces as an image consulting tool for salon uses. In this way clients can truly feel that they own their hair look day in and day out.

The study of the face shape is just one tool that every image consultant should know. Tell us more about it.

Face shape analysis, for both men and women, is one of the techniques that should never be underestimated during a consultation. It may seem easy, but it requires skill and experience to truly master this discipline.

The study of body shape and face shape together make up the typical techniques of image consulting and consists of a specific, precise, and accurate analysis of the features. This means determining the proportions between the forehead, nose, and chin. These proportion can help to better understand if the face is longer than it is wide. Does it correspond to an oval shape, oblong, or heart/triangular or diamond shape? Or if the height and width are similar, so it may belong to the round or square categories.

The objective is to define, enhance the client’s look and make her feel comfortable with the her face shape.

Moreover, by studying the face shape, we can help our client in selecting a hairstyle that will enhance her face, but also in selecting make-up, eyeglasses and sunglasses frames – and even jewelry styles and sizes.

The association with the world of hairdressing is immediate. Which synergies arise between these two professions to enhance the client’s look?

From a psychological viewpoint, in terms of a hair style or cut, there are 3 main elements that must not be underestimated: strength, seduction, and rebirth. For many people such a change goes beyond aesthetics and reaches into the realm of psychology.

This is why it is important to understand the reason for the change. It may boil down to different factors. For example, it may be a stressful period, a lifestyle change, or even the long-awaited discovery of a personal style.

I have always collaborated extensively with hairdressers and I think they should have a partnership with an image consultant.

With our expertise, we can assist them in making the right choice of cut, a cut that better highlights the client’s personality. We take into account eye color and even how to camouflage what may be considered as potential defects.

You have identified 7 face shapes for women. Can you make some suggestions for each one?

There are actually many more than 7. But after a 3-year study with different hairdressers and sector professionals, we have concluded that these 7 are the most recognizable in Europe.

1. Rectangular Face Shape

In the photo: Liv Tyler

The face is longer than it is wide. In this specific case we have a quite strong chin. The ideal cuts for this type of face shape are long ones with wavy styling. If we must apply the camouflage technique to soften the features, the hair must always be high volume and wavy at the ends.

2. Square Face Shape
In the photo: Demi Moore

In this case we have to soften faces with angular features, a strong jawline and high forehead. This cries for quite a long cut, ideally something soft and very layered.

3. Heart-shaped Face
In the photo: Cristina Ricci

Here we generally have a very wide forehead, with a V-shaped hairline and pronounced cheekbones. The perfect cut is the classic Bob. An alternative could be something a bit longer like a lob, provided it is wavy or voluminous.

4. Oval Face Shape
In the photo: Megan Fox

This face shape is considered the most harmonious and is preferred by most women. With an oval face one can wear practically any cut, from short to long, smooth or curly, with our without bangs.

5. Round Face Shape

In the photo: Selena Gomez

With a round face we can see that the width and length are equal. We have pronounced cheekbones and nothing particularly angular. In this case it is better to opt for a long, blunt cut which tends to lengthen the shape of the face.

6. Triangular Face Shape
In the photo: Renée Zellweger

The forehead of this face shape appears narrower compared to the jawline, which in this case is very strong. My advice is a short Bob with no bangs. Hair contouring is important to create the effect of reducing the chin and expanding the forehead.

7. Diamond Face Shape

In the photo: Reese Witherspoon

This presents a mix of oval and heart features. The cheekbones are like those of a heart-shaped face, while the forehead and chin are more tapered and angular. Long cuts are idea for this very particular and rare face shape.

And if a client doesn’t feel comfortable in the hair look that is best suited to her face shape?

I cross my fingers and pray not to lose my client! All kidding aside, it has honestly never happened. But we also need to move on to the second question. It is important to create synergy and partnership between both professionals – the image consultant and the hairdresser. Furthermore, never underestimate the psychological aspects. A good image consultant can ask simple questions to identify these. Then a good hairdresser will be able to evaluate the technical and creative aspects. Then they can move together in the right direction and avoid unpleasant situations.

Should the hair always match the dress for an event?

Based on studies conducted by the psychologist Albert Mehrabian in the 1960’s, we know that our appearance is our calling card. It is an integral part of our non-verbal language.

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Fashion is a code we use to communicate with the world around us. It conveys aspects of our personality.
During a brief window of time we are classified and identified. So it is important to make the right first impression.

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This is absolutely true! The hair look must alway match the dress code. The hair must be groomed to perfection. In the case of a formal event it is best to opt for loose hair or a half up-do. Something simple and straightforward.

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Divine Feminine by Juliette Den Ouden

Award winning hairstylist Juliette Den Ouden presents a hair fashion collection inspired by female empowerment and its universality.

This collection is inspired by female empowerment because we are all empowered women“, says Juliette Den Ouden. The images were taken in Morocco and Mexico, and each shows a unique and distinct beauty, regardless of the imposed standards, hence the use of haircuts and textures that break the mold.

Juliette’s vision of beauty is unique and she stands for natural beauty and that everyone has his own beauty. She and her team started a project “the work of contrast” to show this authenticity. They opened also a foundation that raises funds for people with albinism in Tanzania because they are not save by witchcraft. In fact, the model with hyperpigmentation on her face participated in “The Work of Contrast” project.

Juliette den Ouden is one of the most creative and recognized personalities in the sector. She became part of it very young, at the age of 15 she started working in a small hairdressing salon. Her high motivation allowed her, after a year and a half, to be part of another salon in which she dreamed of working.  

Hair & Makeup: Juliette den Ouden
Photography: Michelle van Dijk
Retouche: Zilla van den Born
Styling: Fayola Wekker
Models: @thebabybabushka @newiconny @iamgeorgette @newiconmodels @808tilly @annievanrickley @newiconny
Products: Authentic Beauty Concept

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