Tag: barber barbershop finest barbers hairbond

Introducing the New PicturePerfect Hair Bond Sealing Masque

Keratin Complex has done it again with the launch of the new, transformative PicturePerfect Hair Bond Sealing Masque.

This must-have strengthening masque blends proprietary keratin and natural botanicals to strengthen, revive and restore strands, while leaving hair nourished and healthy, with a visibly smooth, shiny finish. PicturePerfect Hair Bond Sealing Masque is powered by PhytoFruit Blend, a combination of strengthening actives, botanicals and moisturizing butters that help preserve the hair fibers’ mechanical strength.

Key Benefits:
• This masque penetrates the cuticle and seals the bonds of the hair to help retain moisture.
• Leaves hair nourished with a visibly smooth, shiny finish.
• Makes hair less susceptible to environmental stress and damage.
• Prolongs Keratin Complex Smoothing Treatments.

PicturePerfect Hair Bond Sealing Masque, (4fl. Oz./ $40 suggested retail price) is an essential part of Keratin Complex’s Personalized Blow Out Same Day Keratin Treatment (PBO) aftercare regimen, designed to prolong the longevity and effectiveness of the treatment. It is also the final step in the actual PBO Smoothing Treatment. However, as an added plus, it can be used alone as a strengthening, repairative masque for all hair types and textures!

PicturePerfect Hair Bond Sealing Masque is an intense hair masque that delivers powerful results on all hair types, particularly on textured hair and curls which can often be dry and lacking in moisture. This masque provides an intense boost of needed moisture and nourishes those thirsty curls, while helping eliminate frizz! It hydrates, smooths and defines curls, waves and textured hair.

I recommend that each of my clients use this as a weekly hair masque to hydrate and repair. Whether used in-salon or at-home, the results are absolutely incredible!” commented Haley M. Estep, Keratin Complex Artist. PicturePerfect Hair Bond Sealing Masque is formulated without sodium chloride or SLS, making it safe on color treated hair.

• PhytoFruit blend is a combination of strengthening actives, botanicals, and moisturizing
butters that help preserve the hair fibers’ mechanical strength
• Hyaluronic acid
• Vitamin E
• Shea Butter
• Cocoa butter

WHO IT’S FOR: The PicturePerfect Hair Bond Sealing Masque is perfect for all hair types, especially for anyone
searching for a solution for damaged and over-processed hair!

For more information, please visit www.keratincomplex.com or call (888) 409-4445

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Salonory – Henkel’s eCommerce Store for U.S. Salon Professionals

Henkel, the company behind beauty care hair professional brands such as Alterna® Haircare, Kenra Professional®, PRAVANA®, Schwarzkopf Professional® and Sexy Hair®, has announced the launch of SALONORY

The first U.S. eCommerce store from Henkel for salon professionals, SALONORY™ was created to adapt to the fast-paced changes in the global marketplace and increasing shifts by consumers and professionals to online shopping channels.

SALONORY.COM is a B2B direct mobile-optimized shopping experience, exclusively for the professional hair salon community, which allows salon professionals to shop from over 10 Henkel Beauty Care Hair Professional brands and 1500 products. From leading vibrant hair color and lighteners, to luxurious after-care, stylists can now shop their favorite Henkel brands and products in one convenient destination. 

We’ve seen explosive growth in e-commerce amongst hair salon professionals over the past few years. The SALONORY platform allows us to provide customers with an easy and convenient way to get products delivered directly to them,” said Tanuja Singeetham, Head of Regional Digital Marketing and the U.S. eShop, Henkel North America. “We know customers expect more personalized and relevant experiences from brands today. SALONORY gives us the opportunity to meet their changing needs and expectations.

The shop offers a variety of promotions and customers can earn valuable reward points with every purchase by joining the SALONORY PRO Rewards Program. Points earned can be redeemed for products, money-saving vouchers, and salon accessories and with monthly featured double-point products, customers can earn even faster. 

At Henkel, digitalization is a key priority for the organization. The launch of SALONORY further shows our commitment to innovation and the use of digital tools to build powerful customer-focused solutions. SALONORY is a terrific example of the type of new business models and go-to-market approaches that will increase customer proximity and direct interaction with our valuable customer base in this fast-changing marketplace,” said Stefan Mund, Regional Head Henkel Beauty Care Hair Professional North America.

To start shopping, customers can easily create an account at SALONORY.COM. Once verified as a licensed salon professional, exclusive access is granted for professional-only pricing and promotions. “We are excited to launch this new platform, which allows us to interact directly with customers, listen to their needs and provide great customer service,” said Singeetham.

SALONORY is committed to customer satisfaction and building a valuable experience for the professional stylist community. To stay connected, sign up for the email newsletter at SALONORY.COM and follow SALONORY on Instagram @salonory

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Take Control Now: ghd’s Pink Campaign

ghd, a global leader in high end professional hair-styling tools, has raised over $20 Million for breast cancer charities globally. This month it also launches the 17th limited-edition pink collection and Take Control Now campaign in support of breast cancer charities. 

An evolution of 2020’s successful Take Control Now campaign, ghd has partnered with eight incredible muses for the 2021 campaign. They communicate a powerful and emotional message around the importance of self-checking for both yourself and your loved ones. 

The limited-edition collection features the campaign messaging – TAKE CONTROL NOW – on the styling tools, providing women with a regular reminder to self-check for signs of breast cancer Every. Single. Month.

“I truly believe that as a business, if you perform well, you can give more back. At ghd, we have donated over $20million to breast cancer charities globally; we are committed to delivering even more to our charity partners moving forward.

“The ghd and breast cancer charity partnerships are very much a part of our brand DNA.”

“Each year we devote time to a moment in the calendar where we, as a brand, want to give back and raise awareness of this important topic.

As a trusted brand loved by millions of women across the world, we have a unique and powerful opportunity to connect and communicate with our consumer via our tools. Our mission is to empower and remind women to self-check every single month, while also raising valuable money for charity.”

ghd invited four young women who have never self-checked to read the intimate stories of people who have been affected by breast cancer, in the hope that hearing these stories would make them prioritise their health and start self-checking on a regular basis.

A mother, Lesley, whose daughter Hatti has breast cancer, shared the personal breast cancer stories; a husband, Asad, whose wife Sania has breast cancer; a sister, Medina, whose younger sister Nadia has breast cancer; and a young lady called Jen, who has lived with breast cancer for 10 years.

After hearing these emotional stories, all four young women transformed their views of self-checking and also committed to self-checking their breasts Every. Single. Month.

Discover the incredible stories on ghdhair.com or see here:


£10/$10/€10 from every pink limited-edition purchase goes to Breast Cancer Now in the UK and other breast cancer charities globally.

#ghdpink #takecontrolnow

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Aveda Congress ’21: The New Digital Experience

Aveda Congress ’21 offers unprecedented access to professionals across the globe. Plant Beauty in the World with Aveda this September at the awe-inspiring premier event for industry professionals.

Calling all salon and spa professionals, the wait is over! Tickets are now available for Aveda Congress ’21, the much-anticipated industry event making its return this September. For the first time ever, attendees can also customise their experience with exciting new interactive and digital experience options available. These make it easier than ever to access world class artists, educators and guest speakers from home.

Plant Beauty in the World

Aveda Congress is a time of celebration that connects the industry of talented hair, makeup and skincare professionals through a shared purpose of caring for the world. It also showcases the mastery of some of the most skilled artists from around the globe. This year’s event, themed Plant Beauty in the World, will entertain, educate and inspire attendees. This will be through incredible on-stage performances and showcases, engaging guest speakers, informative workshops and courses, and also unmatched retail and product experiences. Aveda welcomes all industry professionals to attend, regardless of their affiliation with the brand.

Aveda Congress 2021 Guest Artists include Antoinette Beenders, Sam Bell, Ian Michael Black, Bea Carmichael, Ricardo Dinis, Naomi Dove, Renée Gadar, Janell Geason, Heggy Gonzalez, Robert Grimes, Masa Honda, Laurent Philippon, Allen Ruiz, Salon Spa W, Van Michael Salon Team, X-Presion and also more to be announced!


The Aveda Congress Digital experience, taking place September 26-27, 2021, allows professionals around the globe to connect and engage in this premier event with exclusive presentations and content in a new online setting. Attendees will have access to mainstage presentations, exclusive behind-the-scenes access, fashion films, how-to technical videos, artist-led technical workshops and interviews. This digital experience will also feature group chats, interactive panel discussions, conversations with Aveda experts and much more. For the first time ever all UK Artists (not just Aveda salons) have the opportunity to join this incredible event. And to make the event as accessible as possible Aveda UK will fund 65% of the $199 ticket price, offering a UK only ticket price of £50.

To learn more and to purchase tickets for Aveda Congress, visit aveda.co.uk/congress2021

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Better Your Blondes with Dan Spiller

Perfecting the many shades and tones of blonde hair is a gift, one that the most experienced colourists of the hairdressing world revel in when achieved. So Better Your Blondes!

“There is no greater feeling than when the blonde you get is exactly the one you wanted it to be,” explains Joico Colour Ambassador, Dan Spiller.

“Throughout SS21 and as we move forward into AW21, the blondes is back in full force; with platinum blonde and buttermilk blonde becoming the two most sought after shades – heavily influenced by social media and celebrities. The platinum, ice cool shade is great for those looking to make a statement; whereas the buttermilk blonde is aimed at those who would like a more subtle, beach blended blonde look.

“However, these shadesoften take a lot of experience and knowledge to achieve. Here I share with my top tips to bettering your blondes:

Educate yourself

“Blonde hair will always be a trend, no matter what year or decade we are in. Blondes are here for the long run. Take the time to invest in your skills and book onto a specified blonde colour course. This way you enhance your skill and learn all about how to achieve the perfect shade. It also ensures you are aware of everything in between. Investing in this will be worth more than you will ever know. It’s skills, techniques, and knowledge that you will use day in and day out and can set you apart from your competitors.

Know your products

“Creating the perfect blonde is not just about skills and techniques. It’s important to also remember that these work hand in hand with the products that you use too. Many salons work with professional product companies, and at Marc Antoni we are proud to partner with JOICO Europe. Many product houses have unique, blonde ranges; it is also vital that you learn about these in as much depth and detail as you possibly can. Use the products, experiment and find their USP for each trend you are looking to recreate. Don’t just focus on the salon products. Ensure you are also aware of the retail ranges, which will allow you to recommend to your clients, ensuring their colour remains vibrant and healthy at all times.

Understand the complexion partnership

“We have all experienced a client who is adamant that they want a specific shade of blonde, it happens all the time. In some cases, the colour can also be too harsh or not suit the clients skin tone and complexion. This is where the complexion partnership comes into play. This is a way in which we evaluate the clients skin tone with the colour of choice, also allowing us to show them what suits and what does not. Remember, you are the professional and the client actively looks to you for advice and guidance. By showing them what works with their own skin tone and complexion also shows that you know what you are talking about.


“Experimenting is the way in which new trends and techniques occur, with many discovered by simply trying something completely new and out of the ordinary. Never be afraid to try. In your spare time, experiment with different products, colours and toners and you will love what you can create and just how quickly you can build on your skills. There are many free education sites to learn from and of course so many colourists sharing their knowledge on IGTV, so take the time to experiment.


“If in doubt, ask! Asking questions is the best way to progress in your career and learn new things – it’s how our industry progresses. The colour world is constantly evolving, therefore no question is ever too silly. Your colleagues and salon team are there to help you at all times, never forget that – they will ask your advice too.”

To discover more about Joico Blonde Ambition please CLICK HERE

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